Audit, optimization, and management of Google Ads for an online store (e-commerce)

Good day, Vitaly!

Let's get straight to the point: I suggest starting with a free audit — I will look at the current account, analytics, and feed, and show the weak spots and growth opportunities.

I am currently working in the same niche as you: with generators, electricity, and garden equipment (I manage 2 stores), so I understand what is currently working and how to scale it in today's reality.

After the audit, I will be able to outline a specific action plan for the first weeks and then take over the project: restructure, optimize Search / Shopping / PMax, and achieve stable ROAS.

I can easily send case studies for these projects in private messages)
… The management fee is $350/month.

I will be waiting for your response in private messages for further discussion and the audit)

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Hello!
My name is Nikita. I have been working in paid advertising for over 6 years and I work with Google Ads, Meta Ads, and TikTok Ads.

✅What you get when working with me:
— a clear advertising strategy, not chaotic launches
— control of the project's economics
— systematic analytics and scaling

📈I work with budgets of various levels and understand how to maintain a balance between growth and profitability.
… Examples of my work:
Freelancehunt
I am ready to discuss your tasks and propose a specific action plan.

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Good day. I can set up Facebook/Instagram or Google Ads for you. I am a Google partner. I have experience with an online store selling ATVs and parts for them, I think I can help you too. I have been in the field for 5 years. Here are more cases:

https://docs.google.com/document/d/1EtZofPbhwTxtLsyoy59h0YbLLDnkG3a19DlFFPw1L_k/edit?usp=sharing

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Hello, I will be glad to work with you)
About myself: launching and managing Google advertising campaigns: Performance, Search, Shopping, YouTube. Facebook/Instagram.
Reviews and case studies in the portfolio.

I have successful cases in the niches of energy independence and tools:
1. Optimization of "overheated" accounts: One of the latest projects in the alternative energy niche — reducing CPA by 35% within the first month through deep segmentation of Merchant Center and cleaning "junk" traffic in Performance Max.
2. Working with the assortment: I can scale accounts when adding new categories without disrupting the learning of existing campaigns.

Action plan for the first 2–4 weeks
…
Week 1: Technical audit and "hygiene" (Data First)
Analytics: Checking GA4 and GTM. It is important that we see not just "clicks," but clean conversions with correct value.

Merchant Center: Feed audit. Optimizing titles and product descriptions — this is 70% of success in Shopping advertising. Implementing Custom Labels to separate products by margin or popularity.

Ads audit: Expense analysis. Identifying "parasite campaigns" that consume the budget without sales.

Week 2: Restructuring and first launches

PMax segmentation: Dividing products by categories (for example, separate inverters, separate garden equipment) so that Google can better target the audience.

Search: Launching narrow, highly converting queries for expensive positions (charging stations, generators), where consultation and expertise are important.

Negative keywords: Strict filtering of non-target queries at the start.

Weeks 3–4: Testing and calibration

Analyzing the first results, adjusting bidding strategies (Target ROAS/CPA).
Scaling "hits" in sales.

My approach to strategy:
For low-margin products: I use Standard Shopping with low bids to cover the entire assortment without the risk of exceeding CPA.

For flagship products: Performance Max with rich audience signals (based on your customer data).

Flexibility: I am always in touch. You receive not just a report at the end of the month, but an understanding of the logic behind each of my steps.
Cost of services. Audit: includes a complete breakdown of Ads, GA4, GMC, and development strategy - 1000 UAH.
Monthly management and optimization - 10000 UAH.

I am interested in long-term cooperation.

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In the niche of gardening equipment and inverters, there is currently a "bloody ocean" of competition. Here, it is not the one who spends more that wins, but the one with cleaner analytics and better-segmented product feeds.

We are Pixel. We specialize in e-commerce, where the main metric is profit, not just clicks. Our case TikiTaki [https://www.pixelmarketing.com.ua/case-ppc-tikitaki] is an example of how we reduced the cost per order (CPA) by 34.9% through deep optimization. In the FatLine case [https://www.pixelmarketing.com.ua/case-ppc-fatline], we demonstrated how to effectively work with a large assortment through PMax and Shopping.

Our plan for the first 2–4 weeks:
Week 1: Data sterilization. Complete audit of GA4 and GTM. If we see errors in cart tracking or double conversions, we will fix them. Google's algorithms must learn from ideal data.

Week 2: Work "under the hood" of Merchant Center. Feed optimization (attributes, names, categories). We will divide products into "locomotives," which generate profit, and "ballast," which only consumes the budget.

… Weeks 3–4: Restructuring. Launch updated PMax and Shopping campaigns with strict control of negative keywords in search. You will see the first changes in ROAS at this stage.

After the audit is completed, you will receive practical recommendations for implementation. You will be able to implement them with any team, but of course, we can do it better and faster.

Regarding the cost:
We will discuss the cost of the audit and management after I take a look at your office and assess the actual amount of "junk" that needs to be cleaned up. We work officially under a contract.

Detailed cases with numbers and graphs are already waiting on the website: https://www.pixelmarketing.com.ua/.

To avoid wasting time, I suggest we discuss your project in detail. You can write to me directly on Telegram: BogdanKozak1, or we can start a dialogue here in the chat of the exchange.

What is the average check that is currently the most priority for you in sales?

Bogdan, Pixel team

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Good day!
I will be happy to manage and effectively optimize your Google advertising.
Over 10 years of experience. Cases in the portfolio. Certified specialist. Google Partner.
The management includes:
✅ daily account check
✅ bid adjustments
✅ search query checks
✅ adding new keywords (based on the search query report)
✅ adding new negative keywords (based on the search query report)
… ✅ implementing recommendations from Google
✅ optimizing advertising campaigns to reduce cost per conversion
✅ checking and adjusting placements for banner ads, excluding ineffective placements.
✅ advertising report every month
Working with Google Ads, Google Ads Editor, Google Analytics, Google Tag Manager, Google Merchant Center, Google Data Studio.
Write to me, and we will discuss all the details!

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Hello, Vitaliy!
I am a certified PPC specialist with over 3 years of experience in the e-commerce field. During this time, I have successfully set up and optimized projects with budgets over $10,000, achieving stable growth in ROAS and reducing the cost of conversion.
I have deep expertise in all types of Google Ads campaigns, from Search, Shopping, and Display to YouTube and Performance Max.
I know how to quickly identify weaknesses in campaign performance, adjust settings, goals, audiences, or feeds for effective project operation.
I have cases where, thanks to a well-thought-out strategy, sales were increased by 2-3 times within the first months while maintaining an adequate cost of conversion.
I work with GA4 and GTM: I set up events, triggers, tags, funnels, and goals for specific business tasks.
I have Google Partner status, which confirms my experience with budgets and a systematic approach to optimizing advertising campaigns.
You can view my cases at the link Freelancehunt
The cost includes all necessary checks, settings, and management of advertising for a month. A detailed list of work will be provided in a private message.
… The cost of the audit is 4000 UAH, and the cost of support is 12000 UAH. If we agree on cooperation, the audit will be included in the project work, and it will not need to be paid separately.
I would be happy to discuss the details. I am ready to start working soon.

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Good day.
I am interested in your project.
The cost of the audit is approximately 2,000 UAH. I will formulate an action plan after conducting the audit.
The timeline is 1-2 days.
The management will depend on the volume, approximately from 13,000 UAH.

Briefly about my experience:
I am a Performance Marketer / PPC Specialist focused on Google Ads, Meta, TikTok, and web analytics. I have nearly 11 years of experience in the advertising field.

… I specialize in launching and scaling advertising campaigns for e-commerce, finance, telecom, and pharmaceuticals.
Full cycle: from market analysis and strategy development to setting up analytics, feeds, and optimization according to KPIs.

Here are some case studies/projects: https://docs.google.com/document/d/1anekRwCz9MA9aJo7LtAv-eOW31DC2xsRE2h2bJ-U2Lw/edit?tab=t.0
It would be inappropriate to share the audit of another client as it contains personal data.

Let's discuss the task in more detail in private messages.
I would be happy to collaborate.

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Good day!

You already have a database, connected analytics, and a history of advertising performance, so the key task is not to start from scratch, but to properly restructure the system for sales and economic control. A similar case: https://freelancehunt.com/showcase/work/keys-auditu-google-ads/2038742.html

What we see in the situation
In niches like garden equipment, generators, and inverters, the main budget losses usually occur due to
unclear campaign structure
weak product segmentation
suboptimal feed
… and incorrect signals for the algorithm

What we will do at the start
deep audit of the account
analysis of campaign structure and budget distribution
checking search queries and negative keywords
identifying groups of products that generate sales and those that waste the budget

checking analytics
GA4 and GTM
correctness of purchase and value transmission
absence of event duplication
what is specifically used as a signal for optimization

analysis of Merchant Center and feed
product names
categories
attributes
data quality
compliance with search demand

what is important
in Shopping and Performance Max, the feed often determines the result more than the settings

next, restructuring the structure
dividing campaigns by categories and margin
highlighting priority product groups
separate logic for Search
separate for Shopping
controlled work with Performance Max

work plan for the first 2–4 weeks
Week 1
full audit
checking analytics
feed analysis
identifying points of loss and growth

Week 2
restructuring campaign structure
cleaning semantics and negative keywords
optimizing the feed

Weeks 3–4
launching updated campaigns
first tests
budget redistribution
focus on products with potential for ROAS

on cases
there is experience in optimizing already functioning e-commerce projects
when we reduced CPA and leveled ROAS through structure and analytics
examples can be shown in personal communication

the result we are aiming for
reduction of conversion cost
controlled ROAS
clear account structure
possibility of scaling with increased budget

in short
we are not just optimizing advertising, but bringing it to a state where you understand where the budget is going and how to scale sales

ready to look at the account and quickly show the main growth points 👍

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Good day!

I work with e-commerce in Google Ads (Search, Shopping, PMax), I have experience improving already launched accounts — reducing CPA and increasing ROAS.

What I will do:
- Account audit: structure, expenses, queries, negative keywords
- Checking GA4, GTM, conversions
- Analysis of Merchant Center and feed
- Identifying growth points + optimization/restructuring of campaigns
…
Plan (2–4 weeks):
- Week 1: audit + quick fixes
- Week 2: launching/restructuring campaigns
- Weeks 3–4: optimization, reducing CPA

Cases: I reduced CPA by 25–40%, improved ROAS without increasing the budget (details in private)

Cost:
- Management: 10,000 UAH/month

I am ready to discuss the details 🙂

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Good day.
I have been engaged in contextual advertising for over 6 years.
I have worked in certified marketing agencies, where the main focus was e-commerce.
I can conduct an audit, make adjustments if necessary, and further develop the advertising and the store.
The cost of management starts from $500 per month, you can view the cases in the portfolio.
If you are interested in my services - please contact me.

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Hello, Vitaliy
There are projects in your field with great results, contact me and I will conduct an audit and propose an optimal strategy.

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Good day and Good day
👉 I have been promoting businesses using Google Ads for over 6 years, I have extensive experience in the niches of household goods, home and garden products. There are successful cases in the Ukrainian market and abroad.
✅ I will write a comprehensive marketing strategy tailored to you
✅ I have experience in acquiring one conversion at a cost of $2 for a service price of $500.
✅ I am ready to take on a turnkey project.
More cases – in personal correspondence.

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Hello! My name is Dmytro, I am in the TOP-50 best specialists of the service (I was in the TOP-20, now I am focusing on large long-term projects) and I have worked with the marketing of brands such as Kyivstar, Volia, and Yamaha.

I have analyzed your task. I can guarantee that we will not just "launch advertising," but we will achieve the target cost per lead (CPA) that will be beneficial for you.

Why you should trust the project to me:

Bonus of 10,000 UAH: As an official Google partner, I will credit this bonus to your new account.

Deep analytics: I work with GTM and GA4. You will see real profit, not just the number of clicks.
…
Security: I have over 50 positive reviews and 59 successful projects through Safe — your budget is in reliable hands.

ROI-oriented: I do not sell "settings," I sell a system that reduces the cost of applications.

I am ready to send you my author checklist for free to check the niche before the launch. This will help us immediately identify weak points in the strategy.

Message me in the chat — we will discuss your KPI and payback periods.

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Vitaliy, congratulations!

My name is Andriy, I am a media buyer with over 4 years of experience working with Google and Meta Ads, and I know well how to effectively use this tool to attract clients in your niche. I am also familiar with all the issues that may arise during the launch of advertising campaigns📈

I offer a consultation during which we will:
-analyze your current request;
-determine the start of promotion and structure;
-provide practical recommendations to increase conversion;
-plan the further campaign strategy for sales.
…
Here are a few case studies related to e-commerce for your reference:

Selling Apple products in Poland
https://traffic-wave.notion.site/Apple-NDA-2f31dd3406af80178f84f9f2d77ce919?source=copy_link

Google Ads: advertising for an outdoor & tactical brand (Prague, Czech Republic)
https://traffic-wave.notion.site/Google-Ads-outdoor-tactical-2f21dd3406af80ac933cfc34259d8ccf?source=copy_link

+3.6 million UAH from Google Ads in one month with a ROAS of 4322% for the company RIM GROUP
https://traffic-wave.notion.site/3-6-Google-Ads-ROAS-4322-RIM-GROUP-2f21dd3406af805e817eee95231a0dbf?source=copy_link

ROAS 938% for an air freshener brand | Google Ads
https://freelancehunt.com/showcase/work/roas-938-dlya-brendu-osvizhuvachiv/1804999.html

ROAS 953% - elite bed linen | Google Ads
https://freelancehunt.com/showcase/work/roas-953-elitna-postilna-bilizna/1804998.html

Would it be convenient to have a short online meeting soon?

About me in numbers:
30+ satisfied clients (USA, Canada, Europe, Australia)
12 months - average collaboration duration
Average ROAS of projects - 350%
Average budget in work - $10,000+

I would like to get to know you and learn more about your project. Please write to me in private messages.
Have a great day!

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Good day!
I am a professional digital marketer. I am engaged in:
- creating marketing and SMM strategy (content plan);
- packaging profiles, launching social networks from scratch;
- creating and launching advertisements;
- conducting marketing audits;
- creating unique selling propositions/positioning;
- drafting technical specifications for contractors;
- analyzing metrics.
…
Contact me, I guarantee quality and fast work!

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Hello, Vitaliy! 👋

My name is Tetiana, and I am a certified specialist with over 9 years of experience in marketing. I am an Official Meta and Google Partner, so I have the opportunity to offer you a unique service that is available only to Partners of these platforms: I provide a bonus of 10,000 hryvnias to the account (only for new accounts) for my clients. I have experience in your niche. I will ensure a comprehensive and quality approach to your project, organize strategic sessions before starting work, and provide a free audit. 🎯 Additionally, we create a strong unique selling proposition (USP) that will serve as the foundation for all our advertising campaigns.

Have a nice day, and I look forward to your decision.

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Hello!
I reviewed hexon.store — a clear assortment with good demand (generators, charging stations), there is something to work with.

Case: online store of power tools, budget ~18,000 UAH/month — after 6 weeks following the audit and restructuring of Shopping + PMax, CPA decreased by 34%, ROAS increased from 180% to 310%. The main reason for the problems was typical: one PMax "ate" the entire budget without segmentation by categories.

Plan for the first 2–4 weeks: week 1 — complete account audit (structure, queries, negative keywords, feed in Merchant Center, conversion check via GTM/GA4); week 2 — fixing critical errors without stopping ads, optimizing the feed; weeks 3–4 — restructuring campaign structure by categories, testing new ad groups, first report on results.

Ready to discuss details — write a convenient time.

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Hello!
I offer my candidacy for consideration.
Experience of more than 7 years
Feel free to contact me.

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Good day, I have familiarized myself with your proposal and I am interested in taking on the project. Please write to me privately so we can discuss the task in more detail.

I have been setting up advertising in Google Ads for over 4 years, and I have experience working in various niches, from selling goods and services to data collection for different purposes. I know how to build long-term development strategies and effectively optimize advertising campaigns to achieve specific results.

I conduct account audits with detailed recommendations for improving efficiency. I develop promotion strategies depending on business goals (sales, traffic, leads). I consult on choosing the optimal strategy (Performance Max, Shopping, Search, etc.). I create effective advertising campaigns from scratch. I set up all necessary services turnkey (Google Analytics 4, Google Tag Manager, Merchant Center). I provide support for advertising accounts and consult when any questions arise. I resolve issues related to rule violations and blocking in Google Ads and Merchant Center. I maintain transparent communication — I report simply, without "technical language," so everything is clear.

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Good day!

You can familiarize yourself with the portfolio and case studies here:
Freelancehunt

I have experience working with B2C, B2B, and e-commerce projects, including Google Shopping and Performance Max (working with feeds, Merchant Center, optimization for ROAS). There are also cases in the portfolio with a turnover of over 3,200,000 UAH/month.

What I do as part of the work:

… • complete setup of Google Ads (Search, Shopping, PMax)
• setting up analytics (GA4, GTM, conversions)
• working with feeds and Merchant Center
• regular optimization for CPL / ROAS
• reporting on key performance indicators

I work systematically: analysis → launch → testing → scaling.

I am ready to discuss the details and prepare a media plan for your tasks.

Valentin Yudin

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Hello! I have reviewed your order and am ready to implement it.

PPC specialist for over 9 years, 100+ successful projects in the USA / Europe / Ukraine.

I have collaborated with companies such as: shifton.com, posylka.de, britishsecond.com.ua, and many other large companies.

My website and information about me, you can also find my Portfolio there: https://nazarovdigital.com

The portfolio is also available on the freelance page.
…
My services:
- One-time quality setup of Google & Meta Advertising Cabinet.
- Setup of Google Analytics & Facebook Pixel, installation of all important conversions for tracking.
- Monthly management with a guarantee of improved sales metrics and results.
- Targeted advertising.
- Creation of creatives / videos for advertising implementation.
- Audit of the advertising campaign.

Why me?
- Experience in more than 50+ different fields, even gray areas.
- Individual analysis of business and market, formation of a strategy that will yield results.
- Only positive feedback about my work.
- I have a digital certificate as a PPC specialist from a leading company in the USA. A large base of knowledge and understanding of how to act in various situations.
- The trial period is much cheaper and takes less time than with other specialists.
- Focused on long-term cooperation.

Wishing you a good mood, I will be waiting for your feedback =)

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Good day, Vitaliy :)

I have successful experience in creating, managing, and optimizing various types of campaigns for different types of businesses, with different goals and target audiences. I worked for a long time at a Google vendor company in Europe, so I have all the necessary certificates and a vast amount of practical knowledge.
I am currently working only on a freelance basis, so I am happy to assist you in developing your business through Google Ads.
Overall practical experience with contextual advertising is 6 years.

I am ready to start the project right now :)

The cost includes the execution of your technical specifications and one month of managing this Advertising account.

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