Yana Asmolova
Offer Yana work on your next project.
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Lvov,
Ukraine
2 days 21 hours back
responds instantly
available for hire
2 Safes completed
2 months 3 days back
2 clients
11 proposals made
age 25 years
on the service 3 years
Rating
Successful projects
Average rating
Language proficiency level
Українська: fluent
English: intermediate
CV
Experienced Google Ads (PPC) Specialist Ready to Optimize Your Campaigns
Are you looking to maximize your online presence and drive targeted traffic to your website? Look no further! As a seasoned Google Ads (PPC) specialist, I bring years of experience in crafting and optimizing campaigns that deliver results. From keyword research to ad copy creation and continuous monitoring, I am dedicated to ensuring your ads reach the right audience at the right time.
With a proven track record of optimizing campaigns for maximum ROI, I have the expertise to help businesses across various industries achieve their advertising goals. Whether you're looking to increase conversions, lower your cost per acquisition, or simply enhance your online visibility, I can tailor a strategy that suits your unique needs and budget.
My services include:
- Comprehensive keyword research to identify high-performing search terms
- Strategic bid management to optimize your ad spend and maximize ROI
- Compelling ad copywriting to engage your audience and drive clicks
- Ongoing campaign monitoring and performance analysis for continuous improvement
- Conversion tracking setup and optimization to measure the effectiveness of your campaigns
Let's work together to take your Google Ads campaigns to the next level and achieve unparalleled success in the digital landscape. Contact me today to discuss how I can help elevate your online advertising efforts!
Skills and abilities
Promotion
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Contextual Advertising
from 191 USD for month
Portfolio
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Google Ads Video Certification
Contextual Advertising
By earning the Google Ads Video Certification, Google recognizes my ability to:
Understand why YouTube is a powerful platform for users, creators, and advertisers aiming to achieve awareness, consideration, and action goals
Explain how to increase awareness, grow consideration, and drive action with YouTube and Google Video advertising solutions
… Summarize how to make effective video ads tailored to any marketing objective based on Google's creative guidance
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Google Ads Display Certification
Contextual Advertising
By earning the Google Ads Display Certification, Google recognizes my ability to:
Translate a vision for online marketing into a coherent digital marketing strategy
Develop a Google Display strategy with wider company marketing plans
… Generate a plan to increase awareness, consideration, action and retention using Google Display
Develop a plan to reach new and existing customers with Google Display Audiences
Ensure Display marketing plan is in alignment with digital marketing budget
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AI-Powered Performance Ads Certification
Contextual Advertising
By earning the AI-Powered Performance Ads Certification, Google recognizes my ability to:
Describe the importance of AI throughout Google Ads campaigns.
Prepare an AI automation strategy that aligns to your business goals.
… Identify the benefits of using cross-channel AI-powered campaigns and tools.
Explain the importance of adopting an agile mindset, and adopt flexible budgets to respond to demand and drive real business outcomes.
Use Google Ads reporting and insights to bring transparency to Google’s AI.
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250 USD Furniture store
Contextual Advertising
Contextual Advertising
Project: Brand Mebli
Client's website: https://brand-mebel.com/ua/
… Type: E-Commerce
Niche: Furniture
Product: Home furniture and their components
GEO: Ukrainian market
Target audience: The main target audience includes women aged 25 to 34, who make up about 70% of furniture store customers. These buyers are interested in furnishing their homes with modern and functional furniture.
Age: 25-34
What has been done:
Comprehensive setup of contextual advertising that included:
Setting up Merchant Center, feeds, and feed rules
Creating an advertising strategy
Approval of ads by product categories
Creating advertising campaigns and ads
Creating extensions
Developing creatives
Creating audiences
Setting up analytics
Setting up goals
Daily support, optimization, and communication
Reporting
Effectiveness of campaigns:
Received:
3690 - clicks
380,289 - impressions
3.04 UAH - average cost per click
352 - purchase conversions
80.04 UAH - average cost of conversion
28,173.64 UAH - total spent
191,342.90 UAH - revenue
(indicators are stated for the last month of analysis, date on the screenshot)
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167 USD Theme - Construction of brick houses turnkey.
Contextual Advertising
Theme - Construction of brick houses turnkey in Kyiv and region.
Work done:
… 1. Audit of the account, analysis of the campaigns set up by the predecessor. (suspended due to incorrect settings)
2. Collection of Semantics and clustering of key words by relevant groups. Collection of negative words.
3. Writing ads (headlines and descriptions) for approval with the client and correct display of services and brand positioning in Google search results.
4. Setting up conversion tracking on the site with GTag and GA4.
5. Approval with the client and setting up campaigns, assigning bids 2Search (1. classic search, 2. Brand). Pmax with different audience segments and creatives for design and construction. YouTube campaign for advertising ready-made houses.
6. Adding objects to the extension logo, footnotes, structured descriptions, additional links, phone number, etc.
7. Installing scripts to display keys for Pmax campaigns and their placement locations.
8. Continuous cleaning of traffic and placement locations.
9. Checking budgets, effectiveness and conversion rates of campaigns.
10. Follow-up with the client and monthly reporting on results.
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167 USD Theme - Installation of rubber coating in the USA
Contextual Advertising
Theme - Installation of rubber coating for children's playgrounds, sports tracks, pools, sidewalks, etc. GEO USA.
Work done:
… 1. Creating Google Ads account, GTM and GA4.
2. Setting up all conversion actions on the site, importing into the advertising account. Setting up advanced conversion tracking.
3. Collecting Semantics and clustering keywords into relevant groups. Collecting negative keywords.
4. Writing ads (headlines and descriptions) for approval by the client and correct display of services and brand positioning in Google search results.
5. Approval with the client and setting up campaigns, assigning bids 2Search (1. Search geo Chicago, 2. Search USA), Pmax USA with different audience signals.
6. Adding logo objects, footnotes, structured descriptions, additional links, phone number, etc. to extensions.
7. Installing scripts to display keys for Pmax campaigns and their placement locations.
8. Continuous cleaning of traffic and placement locations.
9. Checking budgets, effectiveness, and conversion rates of campaigns.
10. Follow-up calls with the client and monthly reporting on results.
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167 USD Theme - Construction of cottages in the suburbs
Contextual Advertising
Topic - Construction of cottages.
Work done:
… 1. Audit of the account, analysis of the campaigns set up by the predecessor. (suspended due to incorrect settings)
2. Collection of Semantics and clustering of keywords by relevant groups. Collection of negative keywords.
3. Writing ads (headlines and descriptions) for approval with the client and correct display of services and brand positioning in Google search results.
4. Setting up conversion tracking on the site with GTag and GA4.
5. Approval with the client and setting up campaigns, setting bid strategies 2Search (1. classic search, 2. with competitor keywords for their queries), 3Pmax (1. for promotional offers, 2. for targeting the remarketing audience, 3. for specific offers for selling cottages through ЄОселю), Demand Gen
6. Adding extensions for logos, callouts, structured descriptions, additional links, phone number, etc.
7. Installing scripts to display keys for Pmax campaigns and their placement locations
8. Continuous cleaning of traffic and placement locations.
9. Checking budgets, effectiveness, and conversion rates of campaigns.
10. Follow-up with the client and monthly reporting on the results
Through our cooperation, the client sold almost all cottages of the 2nd phase, promotional cottages sold out before the deadline.
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120 USD Theme - removal of construction waste
Contextual Advertising
Topic - removal of construction waste.
Work done:
… 1. Discussion of advertising strategy (agreed on search settings)
2. Collection of Semantics and clustering of keywords into relevant groups. Collection of negative keywords.
3. Writing ads (headlines and descriptions) for approval with the client and correct display of services and brand positioning in Google search results.
4. Setting up conversion tracking on the site with GTag and GA4.
5. Approval with the client and campaign setup, bid assignment
6. Adding objects to extensions such as logo, annotations, structured descriptions, additional links, phone number, etc.
7. Installation of scripts to display keys on Pmax campaigns and their placement locations
8. Continuous traffic and placement cleaning.
9. Checking budgets, effectiveness, and conversion rates of campaigns, changing strategies and budgets to increase competitiveness and wins in auction statistics)
10. Follow-ups with the client and monthly overall reporting on results.
Conversions in the screenshot report are indicated only by form submissions, as this is crucial for the client.
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167 USD Theme - private clinic
Contextual Advertising
Topic - Private clinic.
Work done:
… 1. Discussion of advertising strategy (decided to set up a separate search campaign for each service: ultrasound, CT, gynecology, traumatology, dermatovenereology, etc. Under the same services, Pmax campaigns, and one local campaign)
2. Collection of Semantics for each of the campaigns and clustering of keywords into relevant groups. Collection of negative keywords.
3. Writing ads (headlines and descriptions) for approval with the client and correct display of services and brand positioning in Google search results.
4. Setting up conversion tracking on the site with GTag and GA4.
5. Approval with the client and setting up campaigns, setting bids (in total, 18 campaigns are set up)
6. Adding logo, footnotes, structured descriptions, additional links, phone number, etc. to extensions.
7. Installing scripts to display keys for Pmax campaigns and their placement locations.
8. Continuous cleaning of traffic and placement locations.
9. Checking budgets, effectiveness, and conversion rates of campaigns, changing strategies and budgets to increase competitiveness and victories in auction statistics.
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191 USD Online math school
Contextual Advertising
Topic - Online math school.
Work done:
… 1. Discussion of advertising strategy (agreed on setting up search, Pmax, and 2 video campaigns on different topics, later adjusted Pmax for remarketing audience)
2. Collection of Semantics and clustering of keywords into relevant groups. Collection of negative keywords.
3. Writing ads (headlines and descriptions) for approval by the client and correct display of services and brand positioning in Google search results.
4. Setting up conversion tracking on the site with GTag and GA4.
5. Approval with the client and setting up campaigns, assigning bids.
6. Adding objects to extensions such as logos, footnotes, structured descriptions, additional links, phone numbers, etc.
7. Installing scripts to display keys for Pmax campaigns and their placement locations.
8. Continuous traffic and placement cleaning.
9. Checking budgets, effectiveness, and conversion rates of campaigns, changing strategies and budgets to increase competitiveness and victories in auction statistics.
10. Calls with the client and weekly reporting on results.
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215 USD Theme - Embroidered shirts brand
Contextual Advertising
Topic - brand of embroidered shirts.
Work done:
1. E-commerce setup, installation of remarketing tag on the website.
… 2. Linking advertising account with the merchant, setting up feed rules.
3. Discussion of advertising strategy (agreed on setting up search, Pmax with product feed, and two local campaigns for different cities, later set up Pmax with dynamic remarketing audience)
4. Collection of Semantics and clustering of keywords into relevant groups. Collection of negative keywords.
5. Writing ads (headlines and descriptions) for approval by the client and correct display of services and brand positioning in Google search results.
6. Setting up conversion tracking on the website with GTag and GA4.
7. Approval by the client and setup of campaigns, assigning bids.
8. Adding logo, footnotes, structured descriptions, additional links, phone number, etc. to extensions.
9. Installation of scripts to display keys for Pmax campaigns and their placement locations.
10. Installation of a script to track purchased items to create analytics for the client on purchasing materials and sewing a popular model.
11. Continuous traffic and placement cleaning.
12. Checking budgets, effectiveness, and conversion rates of campaigns, changing strategies and budgets to increase competitiveness and win in auction statistics.
13. Follow-ups with the client and reporting on results once a month.
In the report screenshot, only the purchase conversion is shown, as it is the main conversion for the client.
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239 USD Shop of shoes
Contextual Advertising
I installed and optimized company (presented on the screen) presented the work of the Pmax company with products with a range of two weeks. The annual budget of the campaign is 650 UAH. Roas 2043,86%
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167 USD Theme - museum
Contextual Advertising
Theme - museum.
Work done:
… 1. Discussion of advertising strategy (agreed on setting up search, Pmax, and 2 video campaigns on different topics, later adjusted Pmax for remarketing audience)
2. Collection of Semantics and clustering of keywords into relevant groups. Collection of negative keywords.
3. Writing ads (headlines and descriptions) for approval by the client and correct display of services and brand positioning in Google search results.
4. Setting up conversion tracking on the site with GTag and GA4.
5. Approval with the client and setting up campaigns, assigning bids
6. Adding objects to extensions such as logos, footnotes, structured descriptions, additional links, phone numbers, etc.
7. Installing scripts to display keys in Pmax campaigns and their placement locations
8. Continuous cleaning of traffic and placement locations.
9. Checking budgets, effectiveness, and conversion rates of campaigns, changing strategies and budgets to increase competitiveness and wins in auction statistics)
10. Calls with the client and monthly overall reporting on results
Reviews and compliments on completed projects 2
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Real expert -
Craft master -
Quick answers -
First-class quality -
Nice communication -
High responsibility -
Great price -
Lightning fast
12 May
48 USD
Set up Google Merchant and launch Google ads
Quality
Professionalism
Cost
Contactability
Deadlines
Thank you for the work, a good performer
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31 March
239 USD
Setting up and launching Google Performance Max ads
Quality
Professionalism
Cost
Contactability
Deadlines
The task was completed excellently. They quickly and efficiently set up the ADS. I recommend!
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