Theme - Construction of brick houses turnkey.

Theme - Construction of brick houses turnkey in Kyiv and region.

Work done:

1. Audit of the account, analysis of the campaigns set up by the predecessor. (suspended due to incorrect settings)
2. Collection of Semantics and clustering of key words by relevant groups. Collection of negative words.
3. Writing ads (headlines and descriptions) for approval with the client and correct display of services and brand positioning in Google search results.
4. Setting up conversion tracking on the site with GTag and GA4.
5. Approval with the client and setting up campaigns, assigning bids 2Search (1. classic search, 2. Brand). Pmax with different audience segments and creatives for design and construction. YouTube campaign for advertising ready-made houses.
6. Adding objects to the extension logo, footnotes, structured descriptions, additional links, phone number, etc.
7. Installing scripts to display keys for Pmax campaigns and their placement locations.
8. Continuous cleaning of traffic and placement locations.
9. Checking budgets, effectiveness and conversion rates of campaigns.
10. Follow-up with the client and monthly reporting on results.