Furniture store

Contextual Advertising

Project: Brand Mebli
Client's website: https://brand-mebel.com/ua/
Type: E-Commerce
Niche: Furniture
Product: Home furniture and their components

GEO: Ukrainian market
Target audience: The main target audience includes women aged 25 to 34, who make up about 70% of furniture store customers. These buyers are interested in furnishing their homes with modern and functional furniture.
Age: 25-34

What has been done:

Comprehensive setup of contextual advertising that included:
Setting up Merchant Center, feeds, and feed rules
Creating an advertising strategy
Approval of ads by product categories
Creating advertising campaigns and ads
Creating extensions
Developing creatives
Creating audiences
Setting up analytics
Setting up goals
Daily support, optimization, and communication
Reporting

Effectiveness of campaigns:

Received:

3690 - clicks
380,289 - impressions
3.04 UAH - average cost per click
352 - purchase conversions
80.04 UAH - average cost of conversion
28,173.64 UAH - total spent
191,342.90 UAH - revenue

(indicators are stated for the last month of analysis, date on the screenshot)