Theme - Installation of rubber coating in the USA
Theme - Installation of rubber coating for children's playgrounds, sports tracks, pools, sidewalks, etc. GEO USA.
Work done:
1. Creating Google Ads account, GTM and GA4.
2. Setting up all conversion actions on the site, importing into the advertising account. Setting up advanced conversion tracking.
3. Collecting Semantics and clustering keywords into relevant groups. Collecting negative keywords.
4. Writing ads (headlines and descriptions) for approval by the client and correct display of services and brand positioning in Google search results.
5. Approval with the client and setting up campaigns, assigning bids 2Search (1. Search geo Chicago, 2. Search USA), Pmax USA with different audience signals.
6. Adding logo objects, footnotes, structured descriptions, additional links, phone number, etc. to extensions.
7. Installing scripts to display keys for Pmax campaigns and their placement locations.
8. Continuous cleaning of traffic and placement locations.
9. Checking budgets, effectiveness, and conversion rates of campaigns.
10. Follow-up calls with the client and monthly reporting on results.
Work done:
1. Creating Google Ads account, GTM and GA4.
2. Setting up all conversion actions on the site, importing into the advertising account. Setting up advanced conversion tracking.
3. Collecting Semantics and clustering keywords into relevant groups. Collecting negative keywords.
4. Writing ads (headlines and descriptions) for approval by the client and correct display of services and brand positioning in Google search results.
5. Approval with the client and setting up campaigns, assigning bids 2Search (1. Search geo Chicago, 2. Search USA), Pmax USA with different audience signals.
6. Adding logo objects, footnotes, structured descriptions, additional links, phone number, etc. to extensions.
7. Installing scripts to display keys for Pmax campaigns and their placement locations.
8. Continuous cleaning of traffic and placement locations.
9. Checking budgets, effectiveness, and conversion rates of campaigns.
10. Follow-up calls with the client and monthly reporting on results.