Theme - Construction of cottages in the suburbs
Topic - Construction of cottages.
Work done:
1. Audit of the account, analysis of the campaigns set up by the predecessor. (suspended due to incorrect settings)
2. Collection of Semantics and clustering of keywords by relevant groups. Collection of negative keywords.
3. Writing ads (headlines and descriptions) for approval with the client and correct display of services and brand positioning in Google search results.
4. Setting up conversion tracking on the site with GTag and GA4.
5. Approval with the client and setting up campaigns, setting bid strategies 2Search (1. classic search, 2. with competitor keywords for their queries), 3Pmax (1. for promotional offers, 2. for targeting the remarketing audience, 3. for specific offers for selling cottages through ЄОселю), Demand Gen
6. Adding extensions for logos, callouts, structured descriptions, additional links, phone number, etc.
7. Installing scripts to display keys for Pmax campaigns and their placement locations
8. Continuous cleaning of traffic and placement locations.
9. Checking budgets, effectiveness, and conversion rates of campaigns.
10. Follow-up with the client and monthly reporting on the results
Through our cooperation, the client sold almost all cottages of the 2nd phase, promotional cottages sold out before the deadline.
Work done:
1. Audit of the account, analysis of the campaigns set up by the predecessor. (suspended due to incorrect settings)
2. Collection of Semantics and clustering of keywords by relevant groups. Collection of negative keywords.
3. Writing ads (headlines and descriptions) for approval with the client and correct display of services and brand positioning in Google search results.
4. Setting up conversion tracking on the site with GTag and GA4.
5. Approval with the client and setting up campaigns, setting bid strategies 2Search (1. classic search, 2. with competitor keywords for their queries), 3Pmax (1. for promotional offers, 2. for targeting the remarketing audience, 3. for specific offers for selling cottages through ЄОселю), Demand Gen
6. Adding extensions for logos, callouts, structured descriptions, additional links, phone number, etc.
7. Installing scripts to display keys for Pmax campaigns and their placement locations
8. Continuous cleaning of traffic and placement locations.
9. Checking budgets, effectiveness, and conversion rates of campaigns.
10. Follow-up with the client and monthly reporting on the results
Through our cooperation, the client sold almost all cottages of the 2nd phase, promotional cottages sold out before the deadline.
Lvov 
Available for hire
Offer work