Topic - removal of construction waste.
Work done:
1. Discussion of advertising strategy (agreed on search settings)
2. Collection of Semantics and clustering of keywords into relevant groups. Collection of negative keywords.
3. Writing ads (headlines and descriptions) for approval with the client and correct display of services and brand positioning in Google search results.
4. Setting up conversion tracking on the site with GTag and GA4.
5. Approval with the client and campaign setup, bid assignment
6. Adding objects to extensions such as logo, annotations, structured descriptions, additional links, phone number, etc.
7. Installation of scripts to display keys on Pmax campaigns and their placement locations
8. Continuous traffic and placement cleaning.
9. Checking budgets, effectiveness, and conversion rates of campaigns, changing strategies and budgets to increase competitiveness and wins in auction statistics)
10. Follow-ups with the client and monthly overall reporting on results.
Conversions in the screenshot report are indicated only by form submissions, as this is crucial for the client.
Work done:
1. Discussion of advertising strategy (agreed on search settings)
2. Collection of Semantics and clustering of keywords into relevant groups. Collection of negative keywords.
3. Writing ads (headlines and descriptions) for approval with the client and correct display of services and brand positioning in Google search results.
4. Setting up conversion tracking on the site with GTag and GA4.
5. Approval with the client and campaign setup, bid assignment
6. Adding objects to extensions such as logo, annotations, structured descriptions, additional links, phone number, etc.
7. Installation of scripts to display keys on Pmax campaigns and their placement locations
8. Continuous traffic and placement cleaning.
9. Checking budgets, effectiveness, and conversion rates of campaigns, changing strategies and budgets to increase competitiveness and wins in auction statistics)
10. Follow-ups with the client and monthly overall reporting on results.
Conversions in the screenshot report are indicated only by form submissions, as this is crucial for the client.