Theme - private clinic
Topic - Private clinic.
Work done:
1. Discussion of advertising strategy (decided to set up a separate search campaign for each service: ultrasound, CT, gynecology, traumatology, dermatovenereology, etc. Under the same services, Pmax campaigns, and one local campaign)
2. Collection of Semantics for each of the campaigns and clustering of keywords into relevant groups. Collection of negative keywords.
3. Writing ads (headlines and descriptions) for approval with the client and correct display of services and brand positioning in Google search results.
4. Setting up conversion tracking on the site with GTag and GA4.
5. Approval with the client and setting up campaigns, setting bids (in total, 18 campaigns are set up)
6. Adding logo, footnotes, structured descriptions, additional links, phone number, etc. to extensions.
7. Installing scripts to display keys for Pmax campaigns and their placement locations.
8. Continuous cleaning of traffic and placement locations.
9. Checking budgets, effectiveness, and conversion rates of campaigns, changing strategies and budgets to increase competitiveness and victories in auction statistics.
Work done:
1. Discussion of advertising strategy (decided to set up a separate search campaign for each service: ultrasound, CT, gynecology, traumatology, dermatovenereology, etc. Under the same services, Pmax campaigns, and one local campaign)
2. Collection of Semantics for each of the campaigns and clustering of keywords into relevant groups. Collection of negative keywords.
3. Writing ads (headlines and descriptions) for approval with the client and correct display of services and brand positioning in Google search results.
4. Setting up conversion tracking on the site with GTag and GA4.
5. Approval with the client and setting up campaigns, setting bids (in total, 18 campaigns are set up)
6. Adding logo, footnotes, structured descriptions, additional links, phone number, etc. to extensions.
7. Installing scripts to display keys for Pmax campaigns and their placement locations.
8. Continuous cleaning of traffic and placement locations.
9. Checking budgets, effectiveness, and conversion rates of campaigns, changing strategies and budgets to increase competitiveness and victories in auction statistics.
Lvov 
Available for hire
Offer work