Online math school

Topic - Online math school.

Work done:

1. Discussion of advertising strategy (agreed on setting up search, Pmax, and 2 video campaigns on different topics, later adjusted Pmax for remarketing audience)
2. Collection of Semantics and clustering of keywords into relevant groups. Collection of negative keywords.
3. Writing ads (headlines and descriptions) for approval by the client and correct display of services and brand positioning in Google search results.
4. Setting up conversion tracking on the site with GTag and GA4.
5. Approval with the client and setting up campaigns, assigning bids.
6. Adding objects to extensions such as logos, footnotes, structured descriptions, additional links, phone numbers, etc.
7. Installing scripts to display keys for Pmax campaigns and their placement locations.
8. Continuous traffic and placement cleaning.
9. Checking budgets, effectiveness, and conversion rates of campaigns, changing strategies and budgets to increase competitiveness and victories in auction statistics.
10. Calls with the client and weekly reporting on results.