Theme - museum

Theme - museum.

Work done:

1. Discussion of advertising strategy (agreed on setting up search, Pmax, and 2 video campaigns on different topics, later adjusted Pmax for remarketing audience)
2. Collection of Semantics and clustering of keywords into relevant groups. Collection of negative keywords.
3. Writing ads (headlines and descriptions) for approval by the client and correct display of services and brand positioning in Google search results.
4. Setting up conversion tracking on the site with GTag and GA4.
5. Approval with the client and setting up campaigns, assigning bids
6. Adding objects to extensions such as logos, footnotes, structured descriptions, additional links, phone numbers, etc.
7. Installing scripts to display keys in Pmax campaigns and their placement locations
8. Continuous cleaning of traffic and placement locations.
9. Checking budgets, effectiveness, and conversion rates of campaigns, changing strategies and budgets to increase competitiveness and wins in auction statistics)
10. Calls with the client and monthly overall reporting on results