Hello and welcome! 👋 Thank you for taking the time to read my profile.
I am a certified Google Ads marketing expert, with more than 9 years of successful work extensive experience on campaign development and optimization. My areas of expertise are Google Ads, Bing Ads, Facebook Ads, Instagram Ads, Google Analytics and Google Tag Manager. I'm a certified Google Partner.
In the field of digital marketing, it is key to be up-to-date with the latest tools and trends, as technology is constantly evolving. I believe in continuous training and hope to learn something new in every work experience, aiming at improving the quality of my work.
What I do:
✅ Creation, Optimization and maintenance of Google Ads campaigns (Shopping, Search, Display, YouTube, Remarketing).
✅ Data feed integration for Merchant Center with popular platforms (Shopify, WooCommerce, Magento, BigCommerce, etc.).
✅ Fine-tuning of data feeds, optimization & unification of product data.
✅ Troubleshooting Merchant Center accounts. Fixing errors of disapproval products.
✅ Deep Keywords Research & Ad content creative (individual for target audience).
✅ Full proper setup of tracking tags for Google Ads and Google Analytics (conversions, dynamic remarketing, custom goals).
I usually take the following steps to develop and optimize campaigns:
Google Ads:
✅ Generating the best possible PPC strategies for clients.
✅ Developing most relevant and focussed keywords.
✅ Setting up multiple campaigns with the most effective and efficient ad groups and ads.
✅ Split testing or A/B testing
✅ Extensions implementation for maximum exposure.
✅ Optimization of keywords and ads.
✅ Spending and optimizing budget wisely.
✅ Setting up conversion goals.
✅ Setting up and deliver analytics reporting.
✅ Sharing monthly performance reports.
✅ Competitor analysis.
Facebook and Instagram Ads:
✅ Setting Pixel.
✅ Carefully selecting the campaign goal.
✅ Creating the best ad sets possible using just relevant audiences.
✅ Creating custom and lookalike audiences.
✅ Spending and optimizing budget wisely.
✅ Audiences optimization.
✅ Ads optimization.
✅ Sharing monthly performance reports.
I set up and manage all types of Google Ads campaigns:
My services include:
✅ Creation, Optimization and maintenance of Google Ads Campaigns
✅ Bing Ads Campaign Management
✅ Google Shopping Ads and Google Merchant Center management
✅ YouTube ads campaign management
✅ Creation of dynamic ads, keyword selection, advanced targeting, ad extensions
✅ Creation, design and implementation of display ads and Remarketing ads
✅ Conversion Optimization using Google Analytics
✅ Quality Score Improvement, Cost Per Acquisition Improvement
✅ A/B Testing & Experiments
~ HARD SKILLS ~
Consulting, strategic marketing, design, and implementation of campaigns, sales process engineering, social media marketing, data analysis, projects management, time management, business process, selling & communication tools.
~ SOFT SKILLS ~
Creativity, analytical thinking, emotional and cultural intelligence, interpersonal communication, active learning with a growth mindset, crisis management and decision-making, leadership, embracing change
~ TECHNICAL SKILLS ~
✅ Google Shopping Ads (Standard, Smart),
✅ Data feeds (Merchant Center, Manufacturer Center),
✅ Google Search & Remarketing/Retargeting Ads,
✅ Video Ads (YouTube In-Stream, Discovery),
✅ Google Display Network Ads Campaigns,
✅ Keyword Research (for Ads and Product Titles),
✅ Competitor Analysis,
✅ Google Ads Conversion Tracking,
✅ Google Analytics,
✅ Google Tag Manager,
✅ Google Data Studio reports,
✅ G Suite.
Landing page and conversion rate optimization is also crucial to create successful PPC campaigns, so I will provide recommendations to improve these aspects in order to boost conversions.
To me, the most challenging goal for a campaign is maximizing Return On Investment (ROI). The way to achieve this is by maximizing clicks within the designated campaign budget, and minimizing Cost per Acquisition (CPA). I work worldwide and available for one-time and long-term freelance work.
I am a committed and reliable professional with a deep understanding of my customer's needs.
Do not hesitate contact me to find out how I could be useful for your business!
Thank You,
Bohdan
