Effective client acquisition for the auto service station in the city of Dnipro

Valentin KAE — firmware and repair of cars from the USA
Field of activity: providing services for firmware, CarPlay activation, making car keys, and repairing cars brought from the USA.
Target audience: owners of American-made cars (Volkswagen, BMW, Audi, Lexus, and others) looking for specialized services.
Task: attracting new clients through targeted advertising with the main goal – inquiries in Direct.

What we implemented:
Content recommendations:
Stories:

Real cases: showing "before/after" firmware of head units, CarPlay activation, or making car keys.
Interactivity: questions like "What feature does your car need?" or surveys about the most popular services.
Direct promotions: offers like "Sign up today and get a discount on CarPlay activation!" with a call to "Message in Direct."
Reels and posts:

Reels: short videos of the CarPlay activation process or key making.
Posts: showcasing work results with customer feedback, advantages of firmware for cars from the USA, benefits of protective features of head units.
Recommendations for working with Direct:
Responsiveness:
Respond to client messages in Direct no later than 10 minutes.
Availability of ready-made templates for popular questions (prices, timelines, service specifics).
Offers:
Providing a discount or bonus for first clients ("Sign up now – and CarPlay activation is free!").
Advertising campaigns:
Campaign goals:
"Engagement" — to attract followers and inquiries in Direct.
"Conversions" — to collect contacts through quick application forms.
Creatives:
Photos of keys, head units, or cars after service with the text "We will make your car even more comfortable!".
Videos of the work process with the caption "Upgrade your car — we know how!".
Audience testing:
Targeting:
Men and women aged 25–45 in Dnipro and surrounding regions.
Interests: owners of American-made cars, technology, car accessories.
Remarketing:
Advertising to those who have already interacted with the profile or watched videos.
Promotional offers:
10% discount for new clients.
Free consultation when contacting through Direct.
Promotion "Bring a friend – get a bonus for the next service."
Results:

Number of inquiries in Direct: 291
Cost per inquiry: $4.11
Conversion to sales: 25%
Average check: $100

Thanks to effective advertising campaigns and quality content, Valentin KAE was able to increase the number of inquiries, expand the client base, and solidify its reputation among owners of cars from the USA in Dnipro.

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