"Egoyizha" for TM Bashchynskyi

Naming and slogan creation for the launch of a premium semi-finished product brand (new market niche). The goal is to perceive the new brand not as classic semi-finished products, but simply as expensive ones — rather as super tasty frozen products. We need just one reaction: “I want it!”
We developed a strategy and launched the product with a hedonistic vibe and the message: “So delicious, you won’t want to share.”

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