#RoboPreciseAnalyses for Synevo

Created a series of videos #RoboPreciseAnalyses for an advertising campaign as part of the Synevo rebranding. Developed the concept based on strategy and issues, wrote 4 scripts, supervised the shooting and post-production in the role of second director.

Four plots compare a person and a machine in multitasking mode. To make it soulful and resonate with everyone, common life situations were used.

#copywriting #screenwriter #director #strategist #Copywriting #shooting