Elmira Medins
Elmira Medins is a fashion designer of footwear, clothing, and accessories. Founder of a atelier and showroom in France, Italy, UAE, and many EU countries. Elmira Medins is one of the luxury brands in Europe.
Tasks
The client set business objectives that needed to be implemented by the project team:
- Develop a multifunctional online store for the showroom
- Increase conversion through the use of the latest trends in e-commerce design and usability;
- Attract an audience in the online environment;
- Place orders through the website;
- Promote and develop the brand;
- Implement responsive layout for all device types;
- Conduct online payments through the website;
- Present new collections.
Process
The Promodex team decided to implement the project in the following stages:
- Analyze the niche and competitors to identify strengths and weaknesses.
- Create the site structure based on the semantic core.
- Work out the UI/UX of the project based on the conducted analysis.
- Implement the website design in accordance with the company's brand book and modern web design trends.
- Carry out the necessary front-end and back-end work.
- Test the project, including load testing, usability, performance, and security.
Result
The Promodex team completed the turnkey solution within 24 working days:
- The site is in the green zone of PageSpeed Insights, which was an important parameter for SEO optimization.
- As a result of testing, we achieved good usability results.
- Due to high-quality internal resource optimization and well-developed content on the site, the number of offline orders in the atelier and showroom increased.
- The first month of test advertising campaigns already showed a 0.5-1.3% conversion rate.
Audience
The target audience of the project is women aged 17-55 who prefer to use well-known brands, value style, quality, and comfort.
Team
The project involved a team of 8 people: project manager, business analyst, marketer, UI/UX specialist, SEO specialist, front-end developer, back-end developer, QA specialist.
Tasks
The client set business objectives that needed to be implemented by the project team:
- Develop a multifunctional online store for the showroom
- Increase conversion through the use of the latest trends in e-commerce design and usability;
- Attract an audience in the online environment;
- Place orders through the website;
- Promote and develop the brand;
- Implement responsive layout for all device types;
- Conduct online payments through the website;
- Present new collections.
Process
The Promodex team decided to implement the project in the following stages:
- Analyze the niche and competitors to identify strengths and weaknesses.
- Create the site structure based on the semantic core.
- Work out the UI/UX of the project based on the conducted analysis.
- Implement the website design in accordance with the company's brand book and modern web design trends.
- Carry out the necessary front-end and back-end work.
- Test the project, including load testing, usability, performance, and security.
Result
The Promodex team completed the turnkey solution within 24 working days:
- The site is in the green zone of PageSpeed Insights, which was an important parameter for SEO optimization.
- As a result of testing, we achieved good usability results.
- Due to high-quality internal resource optimization and well-developed content on the site, the number of offline orders in the atelier and showroom increased.
- The first month of test advertising campaigns already showed a 0.5-1.3% conversion rate.
Audience
The target audience of the project is women aged 17-55 who prefer to use well-known brands, value style, quality, and comfort.
Team
The project involved a team of 8 people: project manager, business analyst, marketer, UI/UX specialist, SEO specialist, front-end developer, back-end developer, QA specialist.
Kharkiv 
Available for hire