Leader Promusic company is engaged in selling musical instruments, sound and lighting equipment. The company is a regional representative of Ukrainian and globally renowned brands.
Tasks
The client contacted us with a complaint about an outdated and ineffective website. Our main goal was to create a modern and attractive design, develop user-friendly functionality that would simplify the process of selecting products and placing orders for users.
Process
The project implementation process included the following stages:
- Analyzing the needs of the target audience and considering them during project development;
- Studying competitors to identify their strengths and weaknesses;
- Conducting an analysis of search queries to create an effective semantic core for the website;
- Developing a prototype and technical documentation;
- Working on the UI/UX design, taking into account the results of the analysis;
- Developing design mockups in accordance with the company's corporate style;
- Setting up necessary integrations with CRM systems and marketplaces;
- Conducting testing of the project, including usability tests.
Result
The Promodex team completed the project in one and a half months: from the client's request to the implementation of the online store and its launch.
- Developed a multifunctional online store that combines ease of use and a musical atmosphere.
- Implemented the most convenient product filters, considering user requirements and SEO specialists’ input.
- The site has high loading speed according to PageSpeed Insights.
- Created unique icons and stickers for the website design;
- Implemented the company's loyalty system;
- Conducted full testing of the site: functionality testing, layout testing, load testing, usability testing.
Audience
The target audience is musicians.
Team
A team of 9 people participated in the project: project manager, business analyst, marketer, UI/UX specialist, SEO specialist, graphic designer, front-end and back-end developers, QA specialist.
The website is developed on the OpenCart CMS, as this CMS meets all technical requirements and allowed us to implement all necessary functions.
Tasks
The client contacted us with a complaint about an outdated and ineffective website. Our main goal was to create a modern and attractive design, develop user-friendly functionality that would simplify the process of selecting products and placing orders for users.
Process
The project implementation process included the following stages:
- Analyzing the needs of the target audience and considering them during project development;
- Studying competitors to identify their strengths and weaknesses;
- Conducting an analysis of search queries to create an effective semantic core for the website;
- Developing a prototype and technical documentation;
- Working on the UI/UX design, taking into account the results of the analysis;
- Developing design mockups in accordance with the company's corporate style;
- Setting up necessary integrations with CRM systems and marketplaces;
- Conducting testing of the project, including usability tests.
Result
The Promodex team completed the project in one and a half months: from the client's request to the implementation of the online store and its launch.
- Developed a multifunctional online store that combines ease of use and a musical atmosphere.
- Implemented the most convenient product filters, considering user requirements and SEO specialists’ input.
- The site has high loading speed according to PageSpeed Insights.
- Created unique icons and stickers for the website design;
- Implemented the company's loyalty system;
- Conducted full testing of the site: functionality testing, layout testing, load testing, usability testing.
Audience
The target audience is musicians.
Team
A team of 9 people participated in the project: project manager, business analyst, marketer, UI/UX specialist, SEO specialist, graphic designer, front-end and back-end developers, QA specialist.
The website is developed on the OpenCart CMS, as this CMS meets all technical requirements and allowed us to implement all necessary functions.