Platform: SendPulse (Lead Magnet → Tripwire → Main Product)
Niche: Info Business (USA, Canada, UK, and others)
TASK: Build a fully automated email system for an English-speaking audience that warms up from a free lesson to purchasing the main product.
Product: Online composer course for creating your own compositions.
Geo: Tier-1 market
MAIN LOGIC:
1. Email with access to the lesson - after registration via form on the website
2. After viewing the lesson — a series of emails with a push to buy the mini-course (tripwire)
3. After purchasing the tripwire — a separate warming funnel to the main course
4. After purchasing the main course — automatic deactivation of all sequences
Volume: up to 15 emails - depending on user events and triggers
IMPLEMENTED BY ME:
>> Designed email templates (in English) in SendPulse
>> Built trigger logic for switching between funnels based on user actions: Lesson viewed / Tripwire purchased / Main course purchased
>> Integrated payment systems: Initially WayforPay / Then Stripe via Make
>> Connected domain to SendPulse — for high delivery rate
>> Conducted additional mailings to subscribers who did not purchase — segmented, based on behavior
RESULT:
Fully automated warm-up → purchase
High open and purchase rates thanks to well-crafted copywriting and triggers
#email #sendpulse #Autofunnel #mailings #info-products #online-education #course #Tier1 #marketing
Niche: Info Business (USA, Canada, UK, and others)
TASK: Build a fully automated email system for an English-speaking audience that warms up from a free lesson to purchasing the main product.
Product: Online composer course for creating your own compositions.
Geo: Tier-1 market
MAIN LOGIC:
1. Email with access to the lesson - after registration via form on the website
2. After viewing the lesson — a series of emails with a push to buy the mini-course (tripwire)
3. After purchasing the tripwire — a separate warming funnel to the main course
4. After purchasing the main course — automatic deactivation of all sequences
Volume: up to 15 emails - depending on user events and triggers
IMPLEMENTED BY ME:
>> Designed email templates (in English) in SendPulse
>> Built trigger logic for switching between funnels based on user actions: Lesson viewed / Tripwire purchased / Main course purchased
>> Integrated payment systems: Initially WayforPay / Then Stripe via Make
>> Connected domain to SendPulse — for high delivery rate
>> Conducted additional mailings to subscribers who did not purchase — segmented, based on behavior
RESULT:
Fully automated warm-up → purchase
High open and purchase rates thanks to well-crafted copywriting and triggers
#email #sendpulse #Autofunnel #mailings #info-products #online-education #course #Tier1 #marketing