TELEGRAM AUTOMATION OF LAUNCHES OF ONLINE COURSES IN ARABIC LANGUAGE

For an Arabic language expert
GOAL: Selling online courses/increasing sales volume
STARTING TASK: Gather an interested audience through various lead magnets (mini-courses, guides, articles) for a free webinar and then sell the main course
GENERAL DESCRIPTION:
The work consisted of 3 launches (and continues). Each launch involved different tools and lead magnets. My task is full technical implementation of automation and sales growth.
Worked together with the producer (managed SMM and promotion), I was responsible for the technical part. Idea generation was done jointly with the expert.

1ST LAUNCH: LIVE WEBINAR + COURSE SALE
Instagram funnel (ManyChat):
→ Triggers based on keywords in direct messages/comments — delivering a mini-course in Telegram bot
Telegram bot (ManyChat):
→ Delivering the mini-course
→ Inviting to the webinar with registration and reminders
→ After the webinar — a series of follow-ups: tariffs, reviews, objections, applications
Integrations:
→ WayforPay — payment in the bot and on the website
→ Google Sheets — traffic analytics, registrations, sales
→ Telegram admin group — for notifications about applications
Result:
Twice as many sales, higher average check

2ND LAUNCH: AUTO WEBINAR + SPEAKING CLUB
Innovations:
→ New keywords on Instagram
→ Telegram funnels moved to SendPulse (better functionality for Telegram groups/channels)
→ Launch of Speaking Club via subscription — with payment in the bot, reminders, and automatic access closure
→ Auto webinar (based on recording of the live webinar) — twice a day via WebinarStars
Telegram funnels (SendPulse):
→ Webinar + auto-webinar funnel
→ Mini-course → webinar/auto-webinar → series of follow-up messages
→ Article → webinar/auto-webinar → series of follow-up messages
→ Speaking Club:
• Lead magnet (guide) → participation offer → payment
• Automatic access delivery to the group
• Reminders and auto-closure after paid period ends
Integrations:
→ WayforPay — payment
→ WebinarStars — setup consultation
→ Facebook Pixel — installed on the website for ad analytics

3RD LAUNCH: SCALING
Updates:
→ New lead magnets (mini-courses, articles)
→ New webinar and auto-webinar
→ New keywords — according to SMM strategy
→ ManyChat — for Instagram
→ SendPulse — for Telegram and email

RESULTS:
>>> Sales of the main product doubled
>>> New products launched (Speaking Club)
>>> All processes automated — from lead magnet to payment and access
>>> Analytics system built (Google Sheets, Telegram admin groups)

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