Email marketing or send a letter.

As for email services, I use MailChimp services (if you need to easily pull out the html template code and use them as trigger letters), and Getresponse (because it is very technological as I think and more convenient). He also used Unisender, Sputnic and SmartResponder.

I have created segmented upgrading chains of letters + trigger letters + sales letters/prints from design and off-off to a/b opening letters/click/content tests for the companies “ExtremeGuide” and “Tree House” and generally set email marketing practically from zero.
- Raised the bases through - pops, signing pages, social networks.
- Also created, in collaboration with the programmes, the segmentation base through integration with CRM by API (depending on the stage of the brick and interest in a specific product category of the company), as well as the segmentation by floor, the opening of letters.