Emerald Parrot

Packaging design is the first impression a customer has of a product, which plays a significant role in the purchase decision. For this reason, a lot of attention should be paid to the presentation and attractiveness of the wrapping. In fact, this is such an important element of marketing that sometimes consumers buy the packaging rather than the product inside it. Many companies have experienced sales failures due to poor design during rebranding. Therefore, one should not underestimate the importance of this aspect in favor of the product's price.

Color scheme
Color is the most fundamental factor that attracts a buyer's attention to the packaging.
1. Yellow – a symbol of joy, associated with the sun and warmth.
2. Green symbolizes growth and harmony with nature. It evokes associations with environmentally friendly products.
3. Black – luxury, confidence, quality.
4. White – a symbol of lightness and purity.
5. Bright colors create a relaxed atmosphere.

Simplicity of design
Currently, the clutter of color solutions is being replaced by minimalism, in favor of creativity and subtlety.

Dangers of rebranding
The danger lies in the fact that sometimes a new design solution may not appeal to the majority of consumers. In such cases, it is better to revert to the old design in favor of an established visual image rather than trying to impose a new design.