Eurooptica
The optical network Eurooptica aimed to increase sales and enhance brand awareness in the market.
Initial situation: Ineffective setup of advertising campaigns, lack of detailed analytics, and consequently, an inaccurate understanding of the target audience's behavior.
A comprehensive approach to digital marketing, including detailed analytics, optimization of advertising campaigns, and personalization of user experience, allowed for impressive results:
- 70% increase in sales over six months.
- 135% increase in the number of leads for vision diagnostics.
- Increased brand awareness: growth in the number of search queries for branded keywords.
- Improved traffic quality: reduced bounce rate, increased time on site, increased % engagement per session.
- Positive customer feedback.
Initial situation: Ineffective setup of advertising campaigns, lack of detailed analytics, and consequently, an inaccurate understanding of the target audience's behavior.
A comprehensive approach to digital marketing, including detailed analytics, optimization of advertising campaigns, and personalization of user experience, allowed for impressive results:
- 70% increase in sales over six months.
- 135% increase in the number of leads for vision diagnostics.
- Increased brand awareness: growth in the number of search queries for branded keywords.
- Improved traffic quality: reduced bounce rate, increased time on site, increased % engagement per session.
- Positive customer feedback.