Euro Education!
What was done: after analyzing competitors, it was concluded that it would not be possible to come up with something new, so the decision was made to work with the main advantages that the company possesses.
The following competitive advantages were formed:
- cheaper than competitors
- absence of unnecessary services
- support throughout the entire journey
- provision of dormitory
- assistance with budget admission
- assistance with finding internships and jobs in the profession
4 target audience segments were created:
01. Parents who have moved abroad and want quality education for their children 35-60+
02. people living in Ukraine, looking for good prospects for their children in the EU 35-60+
03. People living in Kazakhstan, looking for good prospects for their children in the EU 35-60+
04. Students 20-24, who will see our advertisement and ask their parents to familiarize themselves. They can pay themselves or ask their parents.
Goals of advertising campaigns:
Unfortunately, the website is morally outdated, and navigation on it is very complex, and during registration, it is very difficult for a person to understand what exactly needs to be clicked, so we chose the Lead form as a way to collect applications.
During testing, it became clear that there is no point in running ads in the Czech Republic and Kazakhstan. Leads are very expensive and do not even answer calls.
The audience in Ukraine, on the other hand, provided cheap and interested leads.
Therefore, the decision was made to focus on it and optimize the results. And then it was necessary to observe how competitors take our advertising campaigns and launch them :)
Throughout the entire period, the following was received:
- 101 applications; 10% - missed calls and another 10% - not interested; the last 80 applications were of good quality.
Summing up, the results of the advertising are as follows:
- Advertising budget - $790
- Number of applications - 101
- Number of sales - 11
- Earned $25,300
- ROAS - 3200%
The following competitive advantages were formed:
- cheaper than competitors
- absence of unnecessary services
- support throughout the entire journey
- provision of dormitory
- assistance with budget admission
- assistance with finding internships and jobs in the profession
4 target audience segments were created:
01. Parents who have moved abroad and want quality education for their children 35-60+
02. people living in Ukraine, looking for good prospects for their children in the EU 35-60+
03. People living in Kazakhstan, looking for good prospects for their children in the EU 35-60+
04. Students 20-24, who will see our advertisement and ask their parents to familiarize themselves. They can pay themselves or ask their parents.
Goals of advertising campaigns:
Unfortunately, the website is morally outdated, and navigation on it is very complex, and during registration, it is very difficult for a person to understand what exactly needs to be clicked, so we chose the Lead form as a way to collect applications.
During testing, it became clear that there is no point in running ads in the Czech Republic and Kazakhstan. Leads are very expensive and do not even answer calls.
The audience in Ukraine, on the other hand, provided cheap and interested leads.
Therefore, the decision was made to focus on it and optimize the results. And then it was necessary to observe how competitors take our advertising campaigns and launch them :)
Throughout the entire period, the following was received:
- 101 applications; 10% - missed calls and another 10% - not interested; the last 80 applications were of good quality.
Summing up, the results of the advertising are as follows:
- Advertising budget - $790
- Number of applications - 101
- Number of sales - 11
- Earned $25,300
- ROAS - 3200%
Kyiv 
Available for hire