Expert content for E-commerce: from product cards to long reads

Scope: creation and editing of over 10,000 texts for the leader of the furniture market in Ukraine.

What is included in the work:

1) SEO copywriting: texts with organic inclusion of keywords that bring pages to the TOP-3.
2) E-E-A-T approach: articles that demonstrate the brand's expertise and address customer objections.
3) LSI optimization: working with thematic words for better understanding of the text by search engines.

Result: texts not only fill space but also work to increase organic traffic (case of 10.5 million sessions) and improve conversion to cart.