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Optimization and structuring of content: transformation of SEO rewriting

This case clearly demonstrates my work on improving content quality (Content UX) and compliance with Google E-E-A-T requirements.

Problem (Before): standard SEO rewrite "canvas," which is hard to read, has low user value, and an outdated structure.

Solution (After):
1. Deep structuring: breaking the text into logical blocks using bullet points, subheadings, and highlights.

2. Usefulness (User Intent): transforming a dry description into a practical guide that helps the user make a choice.
3. Visual ease: optimizing the presentation of information, which improves behavioral factors (time on page, depth of view).
4. LSI and keys: organic implementation of semantics without keyword stuffing, allowing the page to rank better for thematic clusters.

Result:
Improving content readability directly affects the reduction of the bounce rate and the increase in conversion. This approach was part of a strategy that ensured stable organic growth to 10.5 million sessions.
Work details
Added 15 February
87 views
Freelancer
Anastasiia Kravets
Ukraine Ukraine  1  0

Available for hire Available for hire
1 Safe completed
On the service 1 year