Facebook Ads "Beauty Academy"

Beauty Academy - Facebook Ads
What we did:

Developed a segmented advertising campaign strategy on Facebook for different target audiences
Created dynamic ads for various services with personalization according to seasonal trends
Set up automated retargeting of website visitors with personalized offers
Launched video advertising demonstrating the training process and the results of master classes
Implemented lead forms with pre-registration for consultations and trial classes

Results:

Traffic increased by 793% (from 2.8K to 25K/month)
The number of service bookings increased from 35 to 320 per month (+814%)
Conversion rate for bookings increased from 1.4% to 5.2% (+271%)
Customer base expanded from 220 to 1,850 clients (+741%)
ROAS improved from 160% to 420% (+163%)

Key conclusions:

The most effective campaigns were those with dynamic ads (48% of bookings) and remarketing (ROAS 580%)
Training courses and certification programs showed the highest profitability (65% and 70%)
Video content demonstrating procedure results generated the highest engagement rate
Audience segmentation by experience level (beginners vs professionals) significantly increased conversions
The percentage of repeat visits increased from 28% to 65% thanks to the loyalty program and quality remarketing