Targeting for restaurant META Ads "Tasty Story"

Delicious History - META Ads
What we did:

Developed a targeted advertising strategy focusing on the local audience within a 10 km radius
Created segmented campaigns for different target groups (families, business audience, tourists)
Launched video advertising demonstrating the process of preparing signature dishes
Set up remarketing for website visitors with personalized offers
Implemented advertising for special events (tastings, master classes, themed dinners)
Developed a loyalty program to increase the frequency of repeat visits

Results:

Website traffic increased by 650% (from 2.4K to 18K/month)
Number of bookings increased from 55 to 420 per month (+664%)
Average check rose from 850 to 1,450 UAH (+71%)
Restaurant occupancy increased from 38% to 85%
ROAS improved from 140% to 380% (+171%)

Key conclusions:

Local targeting proved to be the most effective (46% of bookings) with a good ROAS (420%)
Remarketing showed the highest ROAS (520%), confirming the importance of repeat visits
Culinary master classes and festive dinners demonstrated the highest margin (65% and 58%)
Video content with the kitchen and head chef generated the highest user engagement
The percentage of regular customers increased from 18% to 62%, improving overall business metrics
Customer LTV value increased threefold (from 4.2K to 12.8K UAH)