Google Ads Audit + Optimization "EduMasters"

EduMasters - Google Ads Audit
Findings from the audit:

Ineffective ad account structure with excessive overlapping campaigns
Irrelevant keywords with a high share of non-target traffic
Unoptimized ads with low CTR and conversions
Insufficient conversion tracking (only basic goals were set up)
Lack of audience segmentation and remarketing for visitors who did not convert
Unreasonable budget distribution among campaigns

What we did:

Conducted a complete restructuring of the ad account with clear segmentation by course topics
Developed a new semantic core based on competitive analysis and search queries
Implemented A/B testing of ad texts and landing pages
Set up advanced conversion tracking and sales funnel in Google Analytics
Configured bid strategies based on target CPA

Results:

Reduced cost per click by 51% (from 16.8 to 8.2 UAH)
Increased conversions by 195% (from 2.2% to 6.5%)
Increased leads by 338% (from 65 to 285 per month)
Lowered customer acquisition cost by 61% (from 820 to 320 UAH)
Increased ROAS by 304% (from 120% to 485%)

Key conclusions:

Brand search campaigns (ROAS 850%) and remarketing proved to be the most effective
High effectiveness of YouTube video ads (25% of budget, 350% ROAS)
Proper structure and continuous keyword optimization significantly reduced CPC
Step-by-step A/B testing increased CTR by 2.7 times
The best dynamics were observed with a gradual approach to optimization (8 months)