Facebook / Meta Ads Infobusiness | 31,649 leads at $1.3
I have been working on an infobusiness project since September 2018. The total project budget was $41,144. During this time, I attracted 31,649 leads with an average cost per lead of $1.3. The project lasted over three years, showing stable results with minimal adjustments and ROMI of 150% to 200% depending on the season.
Challenges and goals of the client:
The client wanted to get quality traffic. Previous advertising campaigns were not effective due to the loss of the client's business manager, so we started almost from scratch.
My approach to challenges:
1. Analysis and optimization of creatives: The first step was to eliminate errors in texts and add emotional charge through emojis and more attractive CTAs (calls to action), instead of a neutral "learn more".
2. Targeting improvements: Instead of using broad audiences, I focused on two main interests, which allowed me to test more effectively and understand which groups convert best.
3. Strategic changes in retargeting: I changed the standard tracking strategy from seven days after a view to one day after a click or view, which allowed me to quickly adapt creatives and prevent audience burnout.
4. Optimization of the sales funnel: From the beginning, I proposed to reduce the number of fields in the form from three to two, but the test showed that the changes did not give a significant increase in conversions, so we returned to the original structure.
Results and Scaling:
The first results were positive, and the client supported the idea of scaling the campaign by combining Facebook and Instagram advertising platforms. This increased efficiency and allowed us to reduce the cost per traffic.
General conclusion:
The project lived for a long time and was successful, which confirmed the correctness of the chosen strategy and my effectiveness. The client was open to testing new hypotheses, which allowed us to quickly discard non-working ideas and scale effective solutions, maintaining a high level of satisfaction and long-term cooperation.
Challenges and goals of the client:
The client wanted to get quality traffic. Previous advertising campaigns were not effective due to the loss of the client's business manager, so we started almost from scratch.
My approach to challenges:
1. Analysis and optimization of creatives: The first step was to eliminate errors in texts and add emotional charge through emojis and more attractive CTAs (calls to action), instead of a neutral "learn more".
2. Targeting improvements: Instead of using broad audiences, I focused on two main interests, which allowed me to test more effectively and understand which groups convert best.
3. Strategic changes in retargeting: I changed the standard tracking strategy from seven days after a view to one day after a click or view, which allowed me to quickly adapt creatives and prevent audience burnout.
4. Optimization of the sales funnel: From the beginning, I proposed to reduce the number of fields in the form from three to two, but the test showed that the changes did not give a significant increase in conversions, so we returned to the original structure.
Results and Scaling:
The first results were positive, and the client supported the idea of scaling the campaign by combining Facebook and Instagram advertising platforms. This increased efficiency and allowed us to reduce the cost per traffic.
General conclusion:
The project lived for a long time and was successful, which confirmed the correctness of the chosen strategy and my effectiveness. The client was open to testing new hypotheses, which allowed us to quickly discard non-working ideas and scale effective solutions, maintaining a high level of satisfaction and long-term cooperation.
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Leonid Zamriy
 Khmelnitskyi 140 0
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Available for hire
138 Safes completed
1 arbitration
On the service 11 years
Offer work