Family Loyalty Programme
The Task
They develop the stereotype that the customer’s products are expensive and suitable only for professional cleaning.
Decision
The interactive book “DISCOVER KARCHER Play and collect” is developed for the whole family and the desktop game “CYSTOGRAI” with the integration of brand products in mechanics, content and design. Created a creative idea for the main message of the CA - release the time of home cleaning for fun and rest of the whole family, with friends, in the big company. The organic introduction of brand products into the game creates a stable association of trust in the brand. Everyone who will read the book and/or play in the game - and adult and child, will find themes for themselves for thoughtful, interesting facts, practical advice and other.
They develop the stereotype that the customer’s products are expensive and suitable only for professional cleaning.
Decision
The interactive book “DISCOVER KARCHER Play and collect” is developed for the whole family and the desktop game “CYSTOGRAI” with the integration of brand products in mechanics, content and design. Created a creative idea for the main message of the CA - release the time of home cleaning for fun and rest of the whole family, with friends, in the big company. The organic introduction of brand products into the game creates a stable association of trust in the brand. Everyone who will read the book and/or play in the game - and adult and child, will find themes for themselves for thoughtful, interesting facts, practical advice and other.
Kyiv 
Available for hire