Figure Correction Studio
Social Media Advertising
Task
The client has requested promotion for the hardware massage service. The main goal is to acquire new clients for trial procedures, increase brand awareness, and build a base for further course sales.
What has been done:
+ Conducted niche and competitor analysis;
+ Highlighted the main advantages of the service;
+ Created and tested visually appealing creatives that inspire trust;
+ Set up targeted advertising on Meta (Facebook + Instagram);
+ Used Meta lead forms for quick sign-ups for trial procedures.
Results
- Received 79 applications for the trial procedure.
- 69 clients actually came.
- 35 clients purchased a course of 10 procedures costing 8,500 UAH.
- Average cost per application: 132–174 UAH (≈ $3.5–$4.7).
For comparison: in this highly competitive niche, the cost per application is considered normal up to $15.
Advertising investment: 13,275 UAH.
! Revenue only from sold courses: ≈ 297,500 UAH.
Conclusion
Thanks to the clear definition of the target audience, well-chosen creatives, and proper ad setup, the studio achieved:
- a cost per application nearly 3–4 times lower than the market average;
- a high attendance rate (69 out of 79 came for the procedure);
- a conversion to sales of over 50% from trial procedure visitors;
- advertising profitability dozens of times higher than the invested funds.
And most importantly — entrepreneurs must understand: investments in advertising pay off not just once. The clients attracted tend to stay with the business for a long time, and many of them will return to purchase new courses in the future. This creates a stable long-term profit that significantly exceeds one-time advertising expenses.
The client has requested promotion for the hardware massage service. The main goal is to acquire new clients for trial procedures, increase brand awareness, and build a base for further course sales.
What has been done:
+ Conducted niche and competitor analysis;
+ Highlighted the main advantages of the service;
+ Created and tested visually appealing creatives that inspire trust;
+ Set up targeted advertising on Meta (Facebook + Instagram);
+ Used Meta lead forms for quick sign-ups for trial procedures.
Results
- Received 79 applications for the trial procedure.
- 69 clients actually came.
- 35 clients purchased a course of 10 procedures costing 8,500 UAH.
- Average cost per application: 132–174 UAH (≈ $3.5–$4.7).
For comparison: in this highly competitive niche, the cost per application is considered normal up to $15.
Advertising investment: 13,275 UAH.
! Revenue only from sold courses: ≈ 297,500 UAH.
Conclusion
Thanks to the clear definition of the target audience, well-chosen creatives, and proper ad setup, the studio achieved:
- a cost per application nearly 3–4 times lower than the market average;
- a high attendance rate (69 out of 79 came for the procedure);
- a conversion to sales of over 50% from trial procedure visitors;
- advertising profitability dozens of times higher than the invested funds.
And most importantly — entrepreneurs must understand: investments in advertising pay off not just once. The clients attracted tend to stay with the business for a long time, and many of them will return to purchase new courses in the future. This creates a stable long-term profit that significantly exceeds one-time advertising expenses.