Figure Correction Studio

Task

The client has requested promotion for the hardware massage service. The main goal is to acquire new clients for trial procedures, increase brand awareness, and build a base for further course sales.

What has been done:

+ Conducted niche and competitor analysis;

+ Highlighted the main advantages of the service;

+ Created and tested visually appealing creatives that inspire trust;

+ Set up targeted advertising on Meta (Facebook + Instagram);

+ Used Meta lead forms for quick sign-ups for trial procedures.

Results

- Received 79 applications for the trial procedure.

- 69 clients actually came.

- 35 clients purchased a course of 10 procedures costing 8,500 UAH.

- Average cost per application: 132–174 UAH (≈ $3.5–$4.7).

For comparison: in this highly competitive niche, the cost per application is considered normal up to $15.

Advertising investment: 13,275 UAH.

! Revenue only from sold courses: ≈ 297,500 UAH.

Conclusion

Thanks to the clear definition of the target audience, well-chosen creatives, and proper ad setup, the studio achieved:

- a cost per application nearly 3–4 times lower than the market average;

- a high attendance rate (69 out of 79 came for the procedure);

- a conversion to sales of over 50% from trial procedure visitors;

- advertising profitability dozens of times higher than the invested funds.

And most importantly — entrepreneurs must understand: investments in advertising pay off not just once. The clients attracted tend to stay with the business for a long time, and many of them will return to purchase new courses in the future. This creates a stable long-term profit that significantly exceeds one-time advertising expenses.