Finance/Investments

Case: Telegram Ads - lead generation in the financial niche, Europe.
Niche: financial products / investments
Geo: Tier 1–2 EU (Russian/Ukrainian-speaking audience)
Budget: €5,000-6,000+/month
Tools: Telegram Ads (EUR account) + Meta Ads

Results:
- Lead → target action: 8-10% (above average for the niche)
- Best CPA: €8-12 per qualified lead
- Click → Action in top connections: up to 10.4%
- Pool of channels for target audience: 83+ platforms

What was done:
Built the funnel from scratch. Collected a pool of 83+ relevant channels for the Russian/Ukrainian-speaking audience in the EU. Tested 20+ ads - iteratively reduced CPA from generation to generation.
Simultaneously managed a Telegram channel to warm up traffic, wrote specifications for a chatbot and landing page. Leads from the bot went to the call center.

Funnel: Telegram Ads → channel → bot (warming up + qualification) → call center → deposit

Product names under NDA. Screenshots of the account, methodology, and details - available during a call.

#advertising #Telegram #telegram