Consulting company specializing in finance and cryptocurrency

Client requests:
- increase conversion quality;
- KPI up to $7 per qualified lead.

What was done:
1. Firstly, conducted an analysis of competitors' advertising to identify strengths and weaknesses, and understand how we can stand out among others;
2. After analyzing competitors, a series of hypotheses were developed for the test advertising period: targeting settings, two types of funnels, texts were written with pain points identified;
3. Developed a promotion strategy for the client in the Miro program;
4. Prepared advertising creatives. Integrated integrations.
5. In the first week, tested the Quiz. The funnel involved the user answering questions and then entering a Telegram bot, where they were warmed up with mailings. Warm traffic caught up with the audience that had been on the quiz but did not press the "finish" button, using creatives of a regular format and calls to action "You did not answer all the questions". The price for the result was excellent ($2.5).... But after testing for a week, it was found that the lead quality was poor. Tried to change the communication, but the result did not improve.

A decision was made to change the strategy and try to drive traffic to the website + bot. Since on the website, clients could better familiarize themselves with the company and filter out low-quality leads.
This really helped improve the quality, thanks to retargeting and communication, managed to achieve a price of $3.45 per lead.
Currently, companies are working very well simply on lead forms with a final link to the bot.

Results:
Advertising budget - $16,869
Total number of applications - 5,623
Price per 1 lead: $3
Net conversion: 40%