First Steps in Creativity” — Children’s Art Kit Packaging

Packaging design for a children's drawing set (4+)
The project includes the development of the front and back sides of the box, illustrations, informational structure, and product mockup.
Task
Create clear and attractive packaging for a children's creative set, aimed at both the child and the parent. The packaging should evoke trust, emphasize the safety of materials, and motivate the child to engage in independent creativity.
Solution
A cohesive visual concept for the packaging was developed, featuring a friendly character illustration, clear typography, and a well-defined information hierarchy.
The front side emphasizes emotions and action ("The child draws by themselves"), while the back focuses on the contents of the set and its benefits for development.
Design features
bright, yet balanced color palette
flat, controlled background without visual noise
clear text structure for quick perception
visual language suitable for a real product and print
Result
Completed packaging design with front and back sides, as well as a product mockup demonstrating the appearance of the set in a real environment. #printdesign #packagingdesign #artist-designer