In five months from 0 to 400 thousand. The 3D Puzzle

The task is to launch B2C sales through the online store.In point A: we had a product, almost empty page on Instagram with old posts.There was no site, advertising and other digital tools too.The average cost of the order is 228 UAH.by: 3.5

To point B we came with the following indicators: 400 orders per month, about 400 thousand.Yuri is obert.Advertising budget: 125 500 UAH
of 3.19
The average cost of one order: 314 UAH.How did we get these indicators?There is no banal thing: “They made a strategy and took it.”For the beginning we are:

- have access to the business manager Meta (Facebook) and Google Ads;
- parallelly created a website on the platform "Horoshop";
This service was chosen because you can do it quickly, relatively cheap and not guess the bicycle with the structure of the online store.- set up GA4 (Google Analytics, Catalog, Merchant);
- wrote scripts for creating creatives and began to embodiment them;
Google Ads and Meta Ads (Facebook).The most in the promotion of the product us the creative ones, but they “shoot” only for the third month.Why so ?The team that created advertising creatives distorted them not following the scenario, but mostly on their own discretion.Their creatives did not reveal the essence of the product: why it costs this money and for whom this product.From the words of the executive team, they didn’t get a video on the scenarios, as “It was hard to realize the thought with this product.”In my opinion, the team did not lack proactivity.Also, the creatives were released with a delay, which also affected the result.We and the team addressed our supporters and in three days made the creatives according to the previous scenarios.In some videos I filmed personally, in my home, to speed up and speed up the video production process.Period of cooperation: 6 months.#contextualadvertising #contextualadvertising #targeting #promoting #retarging