Fleet Care
Fleet Care Group provides a wide range of logistics services, from freight transportation to legal assistance in document processing, customs declaration of goods, etc. The company is international and has offices in three countries, including the USA and Europe.
Tasks
The client set the following business objectives that needed to be implemented by the project team:
- Create a corporate website with an original interface and noticeable design.
- Implement a blog on the site to achieve good SEO results.
- Prepare the site for search engine optimization in Google.
Process
The Promodex team decided to implement the project in several stages:
- Develop the site structure based on the semantic core.
- Design the UI / UX project based on analytics.
- Implement the site design considering the main client requirement — visual simplicity. However, without neglecting internal search engine optimization of the resource.
- Carry out the necessary work on the front-end and back-end parts.
- Test the result, including a small advertising campaign, to evaluate how the created solution will be perceived by potential clients and employees of Fleet Care Group.
Result
The Promodex team developed a turnkey solution in 25 working days: from the main idea to product implementation and conducting a research advertising campaign to assess user perception of the new product.
- The page load time fully meets Google search engine requirements, which is very important for SEO optimization.
- According to the results of the advertising campaign research, about 90% of respondents over 60 years old positively evaluated the site design.
Audience
The target audience of the project has 3 key segments:
- Existing users of the company's services who want to find information about the company and receive news about its services.
- Potential clients for logistics services.
- Potential B2B partners.
Team
A team of 7 people participated in the project implementation: a project manager, a business analyst, a marketer, a UI/UX specialist, a front-end developer, a back-end developer, and a QA specialist.
Tasks
The client set the following business objectives that needed to be implemented by the project team:
- Create a corporate website with an original interface and noticeable design.
- Implement a blog on the site to achieve good SEO results.
- Prepare the site for search engine optimization in Google.
Process
The Promodex team decided to implement the project in several stages:
- Develop the site structure based on the semantic core.
- Design the UI / UX project based on analytics.
- Implement the site design considering the main client requirement — visual simplicity. However, without neglecting internal search engine optimization of the resource.
- Carry out the necessary work on the front-end and back-end parts.
- Test the result, including a small advertising campaign, to evaluate how the created solution will be perceived by potential clients and employees of Fleet Care Group.
Result
The Promodex team developed a turnkey solution in 25 working days: from the main idea to product implementation and conducting a research advertising campaign to assess user perception of the new product.
- The page load time fully meets Google search engine requirements, which is very important for SEO optimization.
- According to the results of the advertising campaign research, about 90% of respondents over 60 years old positively evaluated the site design.
Audience
The target audience of the project has 3 key segments:
- Existing users of the company's services who want to find information about the company and receive news about its services.
- Potential clients for logistics services.
- Potential B2B partners.
Team
A team of 7 people participated in the project implementation: a project manager, a business analyst, a marketer, a UI/UX specialist, a front-end developer, a back-end developer, and a QA specialist.
Kharkiv 
Available for hire