Floreen

Task:
Develop an identity for the brand Floreen — a manufacturer of garden and food hoses with a focus on the best price-quality ratio and eco-friendliness of production.
Analysis:
The market is utilitarian and overloaded with technical graphics. Most competitors visually communicate only about features but do not build trust and brand value.
Solution:
I combined a flower in the logo as a symbol of growth and eco-friendliness with the dynamics of water flow, reflecting the product's specifics. The result is a universal symbol that works in both the garden and food categories.
Result:
A modern, clean, and scalable logo has been created, which easily adapts to packaging, industrial labeling, and outdoor advertising.
Impact on the brand:
The brand visually conveys a balance of quality, eco-friendliness, and affordability, enhancing consumer trust and helping to stand out in a segment with high price competition.