Kristen

Task:
Develop an identity for a brand of premium evening and wedding dresses, created to individual measurements from the highest quality materials.
Analysis:
Target audience – women for whom a dress is not just clothing, but a moment. It was important to avoid the clichéd "wedding tenderness" and create an image of status, exclusivity, and a personal approach.
Solution:
I built a symbol based on the synthesis of a crown and the letter K – a symbol of the brand name and the feeling of royal status. The logo visually supports the slogan Be the Queen of the Night, enhancing positioning through the metaphor of power, confidence, and radiance.
Result:
A minimalist, premium identity emerged, which works equally effectively in digital and in embossing on packaging and print.
Impact on the brand:
The brand visually conveys individuality, status, and craftsmanship, enhancing the product's value and allowing for confident operation in the high price segment.