Photographer from the city of Seattle (USA)

TASK:
1. Promotion of holiday photo sessions in the styles of Candy Land, Burgundy, and Champagne Gold.
2. Attracting clients through Direct and the booking website.

TOOLS:
- Atmospheric holiday content - Reels, carousels, stories with locations, decor, and client emotions.
- Targeted advertising - on Direct and traffic to the website, segmentation by audiences (families, young couples, mothers with children).
- Use of several visual styles for testing: warm, vintage, minimalist, lifestyle.
- Interactivity in stories: polls, feedback, "behind the scenes" of photo sessions.
- Working with UGC - reposts from clients and creating the effect of a "live queue" for shoots.