SMM project ART OF SAUNA AND SPA (CANADA)
TASK:
- Launch sales through Facebook and Instagram, convey a relaxing atmosphere and emphasize the professionalism of the salon
APPROACH:
- Full content marketing: photos, videos, Reels to convey the SPA atmosphere
- Use of a signature peach shade to associate with freshness and youth
- Targeted advertising for website conversions (bookings, certificates, care products)
- Testing creatives in different formats: carousels, videos, static photos
- Campaign optimization → increase budget from $1500 to $3000 after the first successful launches
- Launch sales through Facebook and Instagram, convey a relaxing atmosphere and emphasize the professionalism of the salon
APPROACH:
- Full content marketing: photos, videos, Reels to convey the SPA atmosphere
- Use of a signature peach shade to associate with freshness and youth
- Targeted advertising for website conversions (bookings, certificates, care products)
- Testing creatives in different formats: carousels, videos, static photos
- Campaign optimization → increase budget from $1500 to $3000 after the first successful launches