Frank Residences - Assisted Living & Memory Care in the US
Social Media Advertising
Google Ads
Client:
Frank Residences is a premium assisted living and memory care facility in San Francisco, providing specialized care for seniors with cognitive conditions.
Goal:
Generate maximum quality calls and leads to fill vacant rooms and maximize ROI.
What we did:
Set up accurate call and lead conversion tracking
Built Google Search campaigns with daily negative keyword optimization
Identified top-performing keywords, audiences, and ad copy
Continuous bid optimization and offer testing
Results (11+ months):
700% ROI
315 conversions
$100 cost per lead
$31 500 invested in ads
78 700 impressions
Client:
Frank Residences is a premium assisted living and memory care facility in San Francisco, providing specialized care for seniors with cognitive conditions.
Goal:
Generate maximum quality calls and leads to fill vacant rooms and maximize ROI.
What we did:
Set up accurate call and lead conversion tracking
Built Google Search campaigns with daily negative keyword optimization
Identified top-performing keywords, audiences, and ad copy
Continuous bid optimization and offer testing
Results (11+ months):
700% ROI
315 conversions
$100 cost per lead
$31 500 invested in ads
78 700 impressions