Full-cycle SEO in the Auto niche: X2 Growth in ROI and Traffic in 5 months
Achieved Goals on the Project
1. Growth of Organic Traffic
• Initial Traffic was 447k at the start of work
• Current Traffic: Increased to 900k monthly visits, and growing monthly
2. Increase in Domain Rating (DR)
• Initial DR: 44.
• Current DR: 63.
3. Improvement of Keyword Positioning
• Initial Positions: About 35.
• Final Positions: Up to position 10 in SERPs.
4. Growth of Conversions
• Conversion Rate: From 3% to 12%.
• Achieving ROI: Increase in client revenue by 150%, return on investment more than 3 times.
What goals did we set for ourselves?
After conducting an SEO audit, we identified the following key goals:
1. Increase DR: Raise DR to at least 55.
2. Growth of Organic Traffic: Increase traffic by at least 70%.
3. Improvement of Keyword Visibility: Enhance visibility for key auto-related keywords.
4. Increase ROI: Maximize the client's return on investment. Increase client revenue in the first 6 months by at least 70-100%.
More details about the project:
Collaboration with a large auto dealer website provided the opportunity to implement a Comprehensive SEO promotion strategy to address key tasks. The site faced issues with a weak backlink profile and limited visibility. In August 2024, the client approached us to improve SEO results. Over 5 months, we focused on On-Page and Off-Page strategies, achieving significant growth in key metrics.
Niche: Auto
GEO: USA
Collaboration Period: Start - August 2024 - present time
What was done during this period?
1. Website Audit and Backlink Profile Cleanup
• SEO Audit: Identified issues with site structure, content duplication, and non-compliance with E-E-A-T.
• Link Cleanup: Removed toxic and spammy backlinks that were harming the client's backlink profile.
2. Improvements in On-Page SEO
• Structure Optimization: Improved navigation and site architecture where necessary.
• Content Optimization: Integrated target keywords into service and target pages. Some pages were poorly optimized.
• Technical SEO: Increased loading speed and mobile responsiveness, fixed some technical errors on pages.
3. Establishing Quality Backlinks
We developed a strategy for over 250 quality auto domains with DR 30+ and traffic 1,000+.
• Guest Posts: Secured 50 posts on authoritative auto sites on relevant topics.
• Forum Backlinks: Created 120 targeted links through participation in niche auto and general forums that had organic traffic.
• Profile Backlinks: Secured 60 links from authoritative auto directories.
4. Content Creation and Updating on the Site
• Content: Updated existing content with professional copywriters according to all SEO standards.
• Keywords: Implemented search query clusters to improve positions and increase traffic.
Conclusion:
Thanks to a comprehensive approach to SEO, we achieved significant growth in organic traffic, increased DR, and improved positions for keywords, demonstrating the effectiveness of our strategy. The client achieved high results, increasing revenue and optimizing costs, confirming the success of the SEO campaign, and decided to continue our collaboration in link building for 2025.
#SEO-specialist #SEO #crowd-links #linkbuilder #outreach #seoaudit
1. Growth of Organic Traffic
• Initial Traffic was 447k at the start of work
• Current Traffic: Increased to 900k monthly visits, and growing monthly
2. Increase in Domain Rating (DR)
• Initial DR: 44.
• Current DR: 63.
3. Improvement of Keyword Positioning
• Initial Positions: About 35.
• Final Positions: Up to position 10 in SERPs.
4. Growth of Conversions
• Conversion Rate: From 3% to 12%.
• Achieving ROI: Increase in client revenue by 150%, return on investment more than 3 times.
What goals did we set for ourselves?
After conducting an SEO audit, we identified the following key goals:
1. Increase DR: Raise DR to at least 55.
2. Growth of Organic Traffic: Increase traffic by at least 70%.
3. Improvement of Keyword Visibility: Enhance visibility for key auto-related keywords.
4. Increase ROI: Maximize the client's return on investment. Increase client revenue in the first 6 months by at least 70-100%.
More details about the project:
Collaboration with a large auto dealer website provided the opportunity to implement a Comprehensive SEO promotion strategy to address key tasks. The site faced issues with a weak backlink profile and limited visibility. In August 2024, the client approached us to improve SEO results. Over 5 months, we focused on On-Page and Off-Page strategies, achieving significant growth in key metrics.
Niche: Auto
GEO: USA
Collaboration Period: Start - August 2024 - present time
What was done during this period?
1. Website Audit and Backlink Profile Cleanup
• SEO Audit: Identified issues with site structure, content duplication, and non-compliance with E-E-A-T.
• Link Cleanup: Removed toxic and spammy backlinks that were harming the client's backlink profile.
2. Improvements in On-Page SEO
• Structure Optimization: Improved navigation and site architecture where necessary.
• Content Optimization: Integrated target keywords into service and target pages. Some pages were poorly optimized.
• Technical SEO: Increased loading speed and mobile responsiveness, fixed some technical errors on pages.
3. Establishing Quality Backlinks
We developed a strategy for over 250 quality auto domains with DR 30+ and traffic 1,000+.
• Guest Posts: Secured 50 posts on authoritative auto sites on relevant topics.
• Forum Backlinks: Created 120 targeted links through participation in niche auto and general forums that had organic traffic.
• Profile Backlinks: Secured 60 links from authoritative auto directories.
4. Content Creation and Updating on the Site
• Content: Updated existing content with professional copywriters according to all SEO standards.
• Keywords: Implemented search query clusters to improve positions and increase traffic.
Conclusion:
Thanks to a comprehensive approach to SEO, we achieved significant growth in organic traffic, increased DR, and improved positions for keywords, demonstrating the effectiveness of our strategy. The client achieved high results, increasing revenue and optimizing costs, confirming the success of the SEO campaign, and decided to continue our collaboration in link building for 2025.
#SEO-specialist #SEO #crowd-links #linkbuilder #outreach #seoaudit
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