PPC | Sports Goods | Ukraine: Sales Growth of 150%
Achieved Results
1. Sales Growth
Sales increased by 150% over five months of the campaign.
A total of 232,552 UAH was spent on the campaign during the entire period of work.
As a result of the campaign, by the end of the work, the business revenue amounted to 961,288 UAH.
2. Cost Optimization
- CPA: Reduced customer acquisition cost by 27%.
- The average customer acquisition cost before the collaboration was 55 UAH.
- By the end of the project, the cost decreased to 40 UAH.
3. Reach and Recognition
- The campaigns reached over 1.4 million users over five months of work.
- Brand recognition increased among the audience interested in purchasing sports goods.
4. Increase in Average Session Duration
- The average session duration before the campaign started was 1 minute 11 seconds.
- By the end of the collaboration, the figure increased to 1 minute 52 seconds, indicating greater user engagement.
5. Growth in CTR
- The most effective options were optimized, increasing CTR by 32%.
- Before the work started: CTR was 24%.
- AFTER completion: CTR rose to 32%.
What were the goals of the project?
1. Increase sales volume by attracting new audience segments.
2. Reduce CPA while maintaining traffic quality.
3. Increase ROAS by at least three times.
4. Strengthen brand positioning through increased reach and remarketing.
More about the project
The client - the owner of an online sports goods store in Ukraine - approached with issues of high competition and the goal of increasing sales results and website reach. Previously, they conducted promotion campaigns through contextual advertising but did not achieve the expected results.
- Niche: Sports Goods
- GEO: Ukraine
- Collaboration period: March 2024 - July 2024 (5 months)
What was done during the collaboration?
1. Audience and Competitor Analysis
- Behavioral factors of the target audience were studied using Google Analytics.
- Competitor analysis was conducted to identify their approaches to PPC and find undervalued segments.
2. Launch and Optimization of Campaigns
- Campaigns were set up in Google Ads:
- Search: To capture hot demand.
- Google Shopping: Promotion of the most popular products.
- Over 80 ads were created focusing on the client's unique offerings.
3. A/B Testing and Creative Improvement
- Ad texts, visual elements, and CTAs were tested.
- The most effective options were optimized, increasing CTR by 32%.
4. Remarketing
- Campaigns were set up to bring back users who did not complete their purchase.
- Thanks to this action, sales increased by another 8%.
5. Budget and Bid Optimization
- Bid management was automated to maximize ROAS.
- Negative keywords were added to exclude irrelevant queries.
Conclusion
This project became an example of how well-structured PPC campaigns can ensure stable sales growth and strengthen brand positioning.
1. Engagement Growth
- Ad CTR increased to 32% (from 24% to 32%).
- Average session duration rose from 1 minute 11 seconds to 1 minute 52 seconds, confirming user engagement.
- Thanks to remarketing, customer return increased by 8%.
2. Revenue Growth
Sales increased by 150%.
A total of 232,552 UAH was spent on the campaign during the entire period.
By the end of the campaign, revenue amounted to 961,288 UAH.
This case shows that through deep analysis, continuous optimization, and a comprehensive approach to PPC, significant growth in both sales and brand recognition can be achieved.
1. Sales Growth
Sales increased by 150% over five months of the campaign.
A total of 232,552 UAH was spent on the campaign during the entire period of work.
As a result of the campaign, by the end of the work, the business revenue amounted to 961,288 UAH.
2. Cost Optimization
- CPA: Reduced customer acquisition cost by 27%.
- The average customer acquisition cost before the collaboration was 55 UAH.
- By the end of the project, the cost decreased to 40 UAH.
3. Reach and Recognition
- The campaigns reached over 1.4 million users over five months of work.
- Brand recognition increased among the audience interested in purchasing sports goods.
4. Increase in Average Session Duration
- The average session duration before the campaign started was 1 minute 11 seconds.
- By the end of the collaboration, the figure increased to 1 minute 52 seconds, indicating greater user engagement.
5. Growth in CTR
- The most effective options were optimized, increasing CTR by 32%.
- Before the work started: CTR was 24%.
- AFTER completion: CTR rose to 32%.
What were the goals of the project?
1. Increase sales volume by attracting new audience segments.
2. Reduce CPA while maintaining traffic quality.
3. Increase ROAS by at least three times.
4. Strengthen brand positioning through increased reach and remarketing.
More about the project
The client - the owner of an online sports goods store in Ukraine - approached with issues of high competition and the goal of increasing sales results and website reach. Previously, they conducted promotion campaigns through contextual advertising but did not achieve the expected results.
- Niche: Sports Goods
- GEO: Ukraine
- Collaboration period: March 2024 - July 2024 (5 months)
What was done during the collaboration?
1. Audience and Competitor Analysis
- Behavioral factors of the target audience were studied using Google Analytics.
- Competitor analysis was conducted to identify their approaches to PPC and find undervalued segments.
2. Launch and Optimization of Campaigns
- Campaigns were set up in Google Ads:
- Search: To capture hot demand.
- Google Shopping: Promotion of the most popular products.
- Over 80 ads were created focusing on the client's unique offerings.
3. A/B Testing and Creative Improvement
- Ad texts, visual elements, and CTAs were tested.
- The most effective options were optimized, increasing CTR by 32%.
4. Remarketing
- Campaigns were set up to bring back users who did not complete their purchase.
- Thanks to this action, sales increased by another 8%.
5. Budget and Bid Optimization
- Bid management was automated to maximize ROAS.
- Negative keywords were added to exclude irrelevant queries.
Conclusion
This project became an example of how well-structured PPC campaigns can ensure stable sales growth and strengthen brand positioning.
1. Engagement Growth
- Ad CTR increased to 32% (from 24% to 32%).
- Average session duration rose from 1 minute 11 seconds to 1 minute 52 seconds, confirming user engagement.
- Thanks to remarketing, customer return increased by 8%.
2. Revenue Growth
Sales increased by 150%.
A total of 232,552 UAH was spent on the campaign during the entire period.
By the end of the campaign, revenue amounted to 961,288 UAH.
This case shows that through deep analysis, continuous optimization, and a comprehensive approach to PPC, significant growth in both sales and brand recognition can be achieved.
Dnepr 
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