Get 37% conversions from landing and 60 478 leads
Case: How to create a target page with a conversion rate of 37% and get 60 478 leads in two months.Customer: Aisha Borsetova
We were addressed by Aisha Borsheitova, a philologist and author of the innovative method of learning English.Our task was to create a page of a free online master's class to collect applications from those who want to learn English, give them simple and interesting learning methods, and then invite them to a paid course.We created a target page, launched advertising on it and achieved a conversion of 37%.1 – Visit card.The main screen is the first thing people see when they go to the target page.If there is a concrete on the target page and especially on the first screen, it always increases the conversion rate.2 – Bonus + TimerWe distributed "50 live dialogues" in English.By downloading it, a person will be able to speak in the main life situations.3 – The pain.On this screen we showed the most noticeable pain of the learners of English.Having seen the problems described by their words, people will recognize themselves faster and, therefore, are more likely to leave the application.The screen 4.Acceptance of responsibility
Let the person understand that the problem is not in him, but in the wrong approach.Also promise that from now on everything will be easy.Then ask him, “Do you want to dispute?“”The screen 5.Meeting with the speaker.Write the facts about the speaker.We used numerical experience indicators and emotional phrases.The screen 6.Results
In this block we detailed and specificly described what a person will learn already on a free master class.The screen 7.The Future
In this block we drawn the desired "after learning" - the opportunities he will have if he learns English.The screen 8.Call to Action + Bonus
At the end of the target page we gave a final call to action and a reminder of the possibility of getting a bonus.Results
Currently, the conversion rate of this target page is 37%.During the 2 months of regular launch of the page, 60 478 requests for free master class were received.
We were addressed by Aisha Borsheitova, a philologist and author of the innovative method of learning English.Our task was to create a page of a free online master's class to collect applications from those who want to learn English, give them simple and interesting learning methods, and then invite them to a paid course.We created a target page, launched advertising on it and achieved a conversion of 37%.1 – Visit card.The main screen is the first thing people see when they go to the target page.If there is a concrete on the target page and especially on the first screen, it always increases the conversion rate.2 – Bonus + TimerWe distributed "50 live dialogues" in English.By downloading it, a person will be able to speak in the main life situations.3 – The pain.On this screen we showed the most noticeable pain of the learners of English.Having seen the problems described by their words, people will recognize themselves faster and, therefore, are more likely to leave the application.The screen 4.Acceptance of responsibility
Let the person understand that the problem is not in him, but in the wrong approach.Also promise that from now on everything will be easy.Then ask him, “Do you want to dispute?“”The screen 5.Meeting with the speaker.Write the facts about the speaker.We used numerical experience indicators and emotional phrases.The screen 6.Results
In this block we detailed and specificly described what a person will learn already on a free master class.The screen 7.The Future
In this block we drawn the desired "after learning" - the opportunities he will have if he learns English.The screen 8.Call to Action + Bonus
At the end of the target page we gave a final call to action and a reminder of the possibility of getting a bonus.Results
Currently, the conversion rate of this target page is 37%.During the 2 months of regular launch of the page, 60 478 requests for free master class were received.
Kyiv 
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