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Case: How to Get 46 Registrations in a Pay Course on the Target Page
Customer: Olga Rich

Olga Richata, a psychologist and motivational speaker, addressed us.The task was: to receive applications for a paid course from the webinar and bring them to purchase through mailing.To do this, it was necessary to make a selling landing page of the course.Structure of the target page

The screen 1.The Visit Card.You have a few seconds to interest the client as he looks at the main screen.So you need to give him the basic information immediately.The screen 2.Disclosure of the course.Talk about the course in detail using the method “before and after”.The screen 3.Show the speaker’s expertise.In order for people to trust the speaker, show that he has already achieved something, that he has results.Screenshots 4 and 5.What will the course do and why it is needed by the customer.Before you create a landing, find out what your potential customers want and what doesn’t let them sleep at night, and record it in the benefit block.It is desirable for the customer to know himself immediately and want to buy.The screen 6.Concept of course.This screen shows that the speaker has a plan that he must follow, and thus everything will be clear, understandable and productive.The screen 7.Show the future to the customer.Let him imagine himself after the course is over.What will it be for him?How will he feel?What has he achieved?The screen 8.Reviews
Do not ignore the feedback.If you have them, make sure to add them to your sales page.The screen 9.Participation packages and prices
When you tell everything about the course, show the buyer how he can pay it and what he will get for his investments.The screen 10.Step-by-step instructions for the course

Show the person what will happen to him after the payment:
how they will get access, when there will be broadcasts, how to perform home tasks, with whom to contact.The customer is not confused.The screen 11.Call for action.Do not force it to return to the beginning of the page to buy it.Make a call to action closer to the end of the page, and next to it - the order button.The screen 12.Posts from the narrative.Even when the customer has seen all the advantages, evidence, the storymaker’s experience, he can still doubt.Especially if it is a paid course.That’s why we need a post-script.Results

Landing showed himself well on the collection of contacts after a free webinar and mailing, collecting 46 registrations for the course without direct advertising and from the first announcement.
Work details
Added 22 March 2022
143 views
Freelancer
Maksim A.
Ukraine Kyiv
No reviews

Available for hire Available for hire
On the service 4 years