How to gather more than 450 experts for an event in a short time
Case: How to gather 450+ coaches, experts, online entrepreneurs for an event in a short time
Customer: Pavel Gonza
We were contacted by Pavel Gonza, a producer and expert on online projects.The LeadGen Studio team has been working with him for 2 years.The task was to organize a large forum for coaches, coaches and online entrepreneurs.The task was to gather in one hall 500 experts who wanted to develop educational projects.We had to build the entire marketing:
1 .Gather 500 online entrepreneurs, coaches and experts in one room.2ndTo act as a partner and prepare the entire marketing part.ThreeSpeaking at the conference.4 .Preparing the bonus for the I-war.The plan is made, it is time to implement it.Decision
We are preparing for the event for 4 months - from the end of November 2018.Step 1: We made a sales page for the forum.We wrote the text, developed it and formed it.There are two versions of the sales page: short and long.They were experimented in order to the maximum conversion rate.As a result, the conversion rate for a long page was 12%, and for a short page - 18%.Step 2: Record the bonus video for those who have booked a participation.A bonus was posted on the site for those participants who booked the participation for 8 minutes.This bonus was a video lesson from Maxim Anenko "How to create a deep offer that will turn the infoprodukt into a bestseller."Step 3: Prepare e-mails and messages for the wrap.Write a series of heating messages and messages in the messengers and connect the services.Step 4: Start an advertising campaign
You write ads, draw creatives, customize targeting and launch campaigns.The collection of leads was taken for two months.As a result, 47 advertising campaigns were launched = 360 advertising groups = 1,082 ads.What the customer received as a result:
1) working sales wheel for the collection of the audience for a live educational event.• 450+ visitors to the event.3) The base of hot customers ready to come to a new event of this format.
Customer: Pavel Gonza
We were contacted by Pavel Gonza, a producer and expert on online projects.The LeadGen Studio team has been working with him for 2 years.The task was to organize a large forum for coaches, coaches and online entrepreneurs.The task was to gather in one hall 500 experts who wanted to develop educational projects.We had to build the entire marketing:
1 .Gather 500 online entrepreneurs, coaches and experts in one room.2ndTo act as a partner and prepare the entire marketing part.ThreeSpeaking at the conference.4 .Preparing the bonus for the I-war.The plan is made, it is time to implement it.Decision
We are preparing for the event for 4 months - from the end of November 2018.Step 1: We made a sales page for the forum.We wrote the text, developed it and formed it.There are two versions of the sales page: short and long.They were experimented in order to the maximum conversion rate.As a result, the conversion rate for a long page was 12%, and for a short page - 18%.Step 2: Record the bonus video for those who have booked a participation.A bonus was posted on the site for those participants who booked the participation for 8 minutes.This bonus was a video lesson from Maxim Anenko "How to create a deep offer that will turn the infoprodukt into a bestseller."Step 3: Prepare e-mails and messages for the wrap.Write a series of heating messages and messages in the messengers and connect the services.Step 4: Start an advertising campaign
You write ads, draw creatives, customize targeting and launch campaigns.The collection of leads was taken for two months.As a result, 47 advertising campaigns were launched = 360 advertising groups = 1,082 ads.What the customer received as a result:
1) working sales wheel for the collection of the audience for a live educational event.• 450+ visitors to the event.3) The base of hot customers ready to come to a new event of this format.