Find out how we created a landing with a conversion of 52%
Case: Landing for the fitness marathon with a conversion of 52%
Customer: Andrey Homitsky
How to position a free product to attract interested people who don’t just visit a free class and go, but buy a course?With this question to us addressed the fitness coach Andrei Homitsky.He wanted to increase the number of people who will engage in his online fitness club.Our task was to make the whole wrap and bring traffic.We have created a landing page for the audience:
1 - Structure of Completion
The first screen determines whether a person will look further or close it.2 – PositioningThe main shell - if you’ve worked with public figures or participated in famous events, show the evidence of this.3 – ReactionsWhat do people say about you who have already used your product/service?Tell or show their transformation.The Marathon Program.Tell us what the person is waiting for after registration.5 of the bonus.Take the bonuses in addition to the main training on a separate screen - this will be a plus.6 – The pain.What prevents the audience from achieving the results they dream of?List obstacles, add visualizations and calm them that this won’t happen to them.7 – Registration bonus.The man broke half the target page, but still doubts whether to participate or not.Offer a bonus for registration.8 - The Marathon
Talk about the expert's experience, his regals, awards - prove that he is a real professional to gain people's confidence.Posts from the author - last objection
This is the last chance to convince a person to sign.Decision
We analyzed what people buy the main product of the customer.We studied their pain, needs, desires and financial level.We also focus on Celebrity.We created a landing.Requirements for the Lending text:
Strengthening the professionalism of the speaker.Less words, more sense.Rules of Creation of Landing Page:
Less of extra elements.Visualize only the most important moments.The button should be cleared well.Attract traffic.We prepared creatives, connected all services and set targeting.Traffic lasted for 5 days.During this time, Landing received 4181 clicks, registrations - 2174.Blocking of Facebook
The topic of fitness / weight loss / food is blocked by Facebook.When creating text and design:
Avoid the words “weight loss”, “weight loss” and “diet.”Avoid placing photos "before and after", open parts of your body or large plans.We tried not to indicate deadlines and clear conversion dates (in 3 days, in 1 month).We agreed that the conversion rate would be 30%, and we got 52%.In 5 days of traffic to the target page we received 4181 clicks, and 2174 registrations.
Customer: Andrey Homitsky
How to position a free product to attract interested people who don’t just visit a free class and go, but buy a course?With this question to us addressed the fitness coach Andrei Homitsky.He wanted to increase the number of people who will engage in his online fitness club.Our task was to make the whole wrap and bring traffic.We have created a landing page for the audience:
1 - Structure of Completion
The first screen determines whether a person will look further or close it.2 – PositioningThe main shell - if you’ve worked with public figures or participated in famous events, show the evidence of this.3 – ReactionsWhat do people say about you who have already used your product/service?Tell or show their transformation.The Marathon Program.Tell us what the person is waiting for after registration.5 of the bonus.Take the bonuses in addition to the main training on a separate screen - this will be a plus.6 – The pain.What prevents the audience from achieving the results they dream of?List obstacles, add visualizations and calm them that this won’t happen to them.7 – Registration bonus.The man broke half the target page, but still doubts whether to participate or not.Offer a bonus for registration.8 - The Marathon
Talk about the expert's experience, his regals, awards - prove that he is a real professional to gain people's confidence.Posts from the author - last objection
This is the last chance to convince a person to sign.Decision
We analyzed what people buy the main product of the customer.We studied their pain, needs, desires and financial level.We also focus on Celebrity.We created a landing.Requirements for the Lending text:
Strengthening the professionalism of the speaker.Less words, more sense.Rules of Creation of Landing Page:
Less of extra elements.Visualize only the most important moments.The button should be cleared well.Attract traffic.We prepared creatives, connected all services and set targeting.Traffic lasted for 5 days.During this time, Landing received 4181 clicks, registrations - 2174.Blocking of Facebook
The topic of fitness / weight loss / food is blocked by Facebook.When creating text and design:
Avoid the words “weight loss”, “weight loss” and “diet.”Avoid placing photos "before and after", open parts of your body or large plans.We tried not to indicate deadlines and clear conversion dates (in 3 days, in 1 month).We agreed that the conversion rate would be 30%, and we got 52%.In 5 days of traffic to the target page we received 4181 clicks, and 2174 registrations.
Kyiv 
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