How to make a advertising campaign with ROMI 323%
Case: How to Start a Style Course Advertising Campaign with ROMI 323%
Customer: Olga Čistova
Olga Chistova addressed us with a request to collect at least 4 thousand registrations for her online master class.Olga is a stylist with 9 years of practical experience, graduated from the Italian School of Fashion and Style in Milan.She is currently running webinars and courses where she teaches ordinary women to dress.Olga had a target page already ready and a bridge was completely built.Decision
Our goal was to gather 200 leads a day and make the ROMI 200+%.There was no purpose to monitor the cost of the leather, because recovery is more important.The source data:
Target audience: Women aged 26-42 years.Deadline: 20 daysWhat was done to solve the problem.Step 1: Choosing the target audience
We have assumed that the purchase will be made by these 3 target audiences:
The business segment is women who are always "in sight" and they always need to look beautiful, laconic and impressive.2) Marketers - they have money and interest in fashion.3) Potential employees - they want to change their style to feel confident and easier and faster to find a new job.Step 2: Creating advertising creatives
We wrote texts, developed images.A total of 36 creatives (unic combinations of text and images) were made.Step 3: Starting an advertising campaign
We set targeting, selected interests and launched advertising.Step 4: Collection and Analysis of Results
Make a summary of data: which ads were best purchased.What Olga got to the end of the work:
1 .Traffic efficiency with ROMI 323%.2ndAn extended base of potential customers that can be heated and made pre-sales.ThreeThe summary of the advertising with which the purchases were made - the money was not spent badly.4 .5251 registration and recognition.
Customer: Olga Čistova
Olga Chistova addressed us with a request to collect at least 4 thousand registrations for her online master class.Olga is a stylist with 9 years of practical experience, graduated from the Italian School of Fashion and Style in Milan.She is currently running webinars and courses where she teaches ordinary women to dress.Olga had a target page already ready and a bridge was completely built.Decision
Our goal was to gather 200 leads a day and make the ROMI 200+%.There was no purpose to monitor the cost of the leather, because recovery is more important.The source data:
Target audience: Women aged 26-42 years.Deadline: 20 daysWhat was done to solve the problem.Step 1: Choosing the target audience
We have assumed that the purchase will be made by these 3 target audiences:
The business segment is women who are always "in sight" and they always need to look beautiful, laconic and impressive.2) Marketers - they have money and interest in fashion.3) Potential employees - they want to change their style to feel confident and easier and faster to find a new job.Step 2: Creating advertising creatives
We wrote texts, developed images.A total of 36 creatives (unic combinations of text and images) were made.Step 3: Starting an advertising campaign
We set targeting, selected interests and launched advertising.Step 4: Collection and Analysis of Results
Make a summary of data: which ads were best purchased.What Olga got to the end of the work:
1 .Traffic efficiency with ROMI 323%.2ndAn extended base of potential customers that can be heated and made pre-sales.ThreeThe summary of the advertising with which the purchases were made - the money was not spent badly.4 .5251 registration and recognition.
Kyiv 
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