Get CPC up to $0.10, lower the price of the leather by 10%

Car rental with the right to purchase.
What was done:
Advertising campaigns are created by age, region and type of device (mobile and PC display)
Pixel for Conversion Tracking
Different options of advertisements are demonstrated
A/B test of images, text, headlines
We are optimizing our advertising campaigns daily:
Removal of ads with quality score less than 7 (max 10)
Removal of advertisements with a clickability rate (CTR) less than 2%
Remove ads that didn’t bring lead
Adding new advertisements

The Results:
Reduced CPC to $0.04
The price of the leather dropped by 14%
Relevance score is 9-10 (max 10)
The average CTR was 7-9%.
By the customer’s recommendation, other projects were transmitted to us.

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