Holding the price of the leather not more than $20

Product: Cream for Depilation
What has been done:
Advertising campaigns are created by age, region and type of device (mobile and PC display)
Pixel for Conversion Tracking
Different options of advertisements are demonstrated
We are optimizing our advertising campaigns daily:
Removal of ads with quality score less than 7 (max 10)
Removal of advertisements with a clickability rate (CTR) less than 2%
Remove ads that didn’t bring lead
Adding new advertisements

The Results:
The price of the leather was $16
The average CTR was 6-8%.
By the customer’s recommendation, other projects were transmitted to us.

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