Glass doors and crossing

Nisha: glass doors and crossroads
Region : Moscow

The second month of conduct.Results

1 .The number of clicks on the search decreased by 37 (792, instead of 829) due to the stop of non-request ads.

2ndThe total cost of advertising on the search decreased by 13 362 rubles (77 247, instead of 90 609) due to the deactivation of expensive keywords that don’t bring applications, as well as due to the increase in ctrs.

ThreeCTR on search increased by 6.74% (22.49%, instead of 15.75) by connecting to the campaign of more efficient rate management service

4 .The average price of a click on the search decreased by 11.17 rubles (97.53 rubles, instead of 109.3 rubles)

and 5.The number of clicks in the RSI (reklam network of the Yandex) increased by 1578 (1988, instead of 410).In RSI I continued to run only those keywords that give applications on search and in RSI they also started to bring applications stable

Also in the process of conduct:
We changed the rate management service to more efficient, so that 100% of the time is in the special location on the keywords that bring applications and prevent competitors from “pressing” advertisements from there.
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